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Advertising

5 Advertising Opportunities Your Competitors Are Not Using Yet

It is getting expensive to reach target audiences with paid ads. Facebook CPMs are up 122% year-over-year, business …

Advertising

Gmail Ads: How to Use the Email Inbox to Promote Your Offer

The average person spends an average 4.1 hours checking their work email every day — that’s 20.5 hours per …

Advertising

Search Engine Advertising: What is it, How Does it Work & the Main Benefits

If your SEO efforts aren’t paying off — or paying off fast enough — consider adding search engine …

Advertising

Paid Search Ads 101: The Benefits & Primary Elements You Should Know

Digital marketers know that for their business to succeed online, they must be found with little effort in search engines. …

Advertising

All Types of Twitter Website Cards & Examples, Complete with Ad Specs

A good presence on any social media platform directs people off it, because lead nurturing doesn’t happen in any one …

Advertising

The Instapage 2018 Events Calendar: Where to Find Us & Learn More

Instapage is on a mission to scale post-click optimization and make digital advertising better for everyone. To do that, …

Advertising

Getting Started & How to Take Full Advantage of the Acquisio Platform

Understanding Acquisio’s capabilities and who uses it can help digital agencies and in-house marketers decide if the …

Advertising

Yahoo Ads: Everything You Should Know for Profitable Campaigns

Google certainly owns the largest search market share and AdWords may be top-of-mind when someone thinks PPC ads, but that …

Advertising

How to Use AdEspresso for Your Facebook Advertising Campaigns

Facebook Ads may just be the most powerful PPC advertising platform available today. And while part of what makes the …

Advertising

Discover the Ad Specs for Every Major Digital Advertising Platform [Guide]

To succeed as a digital advertiser, today there’s lots you need to track: You need to understand your target audience …