The original conversion intelligence blog

The original conversion intelligence blog

500,000 monthly readers are maximizing their advertising conversions with conversion intelligence.

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What Is a Micro-Audience?
Advertising

What Is a Micro-Audience?

Did you know 77% of marketing ROI comes from segmented, targeted, and triggered campaigns? Audience segmentation helps your…

Will the iOS 15 Update Hurt My Advertising Business?
Advertising

Will the iOS 15 Update Hurt My Advertising Business?

In recent years, data privacy has been a dominant topic in the technology industry. Companies like Google, Facebook, and…

Facebook or Instagram? When to Use Each Platform
Advertising

Facebook or Instagram? When to Use Each Platform

Facebook and Instagram are two of the biggest and most popular social media platforms. 2021 statistics show that there are…

Your 5-Step Guide to Developing a Successful Social Media Advertising Strategy
Advertising

Your 5-Step Guide to Developing a Successful Social Media Advertising Strategy

From influencing social change and setting trends to increasing brand awareness and strengthening audience relationships,…

How to Reduce Your Average CPC in 10 Steps
Advertising

How to Reduce Your Average CPC in 10 Steps

You can find many tips on how to reduce your cost per click, but lowering the average CPC lies in improving your Quality…

8 Examples of Effective DTC Advertising
Advertising

8 Examples of Effective DTC Advertising

Effective direct-to-consumer advertising caters to the customer’s journey. The experience should support a continuous…

Will the iOS 14.5 Update Hurt My Advertising Business?
Advertising

Will the iOS 14.5 Update Hurt My Advertising Business?

Due to growing privacy concerns among consumers, Apple has taken a hard-line approach in its most recent 14.5 update. Now,…

How to Avoid Intrusive Advertising & Deliver Better Ads
Advertising

How to Avoid Intrusive Advertising & Deliver Better Ads

The average online user is exposed to anywhere from 6,000 to 10,000 ads every day. And volume isn’t the only problem.…

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