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All the Quora Ads Targeting Options for Digital Advertisers to Reach Users…
Advertising

All the Quora Ads Targeting Options for Digital Advertisers to Reach Users…

One of the most favorable aspects of the Quora ads platform is its ability to deliver intent-based marketing —…

YouTube TrueView for Action Ads: The Pros, Cons & How They Work
Advertising

YouTube TrueView for Action Ads: The Pros, Cons & How They Work

To streamline the process of lead generation, advertising platforms such as Facebook and LinkedIn have introduced lead ads…

These 3 Pinterest Ad Targeting Options Give Ecommerce Advertisers Increased…
Advertising

These 3 Pinterest Ad Targeting Options Give Ecommerce Advertisers Increased…

Pinterest may have started as a network where users went for creative ideas and look at the beautiful image boards.…

What Is Ad Recall Lift & Should You Focus on the Metric in Your Digital…
Advertising

What Is Ad Recall Lift & Should You Focus on the Metric in Your Digital…

If your ad appears on a user’s screen, it counts as an impression, regardless of whether or not it’s seen.…

What Is Search Ads 360 & Why Should Advertisers Use the Platform?
Advertising

What Is Search Ads 360 & Why Should Advertisers Use the Platform?

Managing multiple search ad campaigns simultaneously can be quite challenging for agencies and advertisers. What’s…

5 Examples That Show How Machine Learning is Changing Digital Advertising
Advertising

5 Examples That Show How Machine Learning is Changing Digital Advertising

Of all the advancements in modern advertising, few are more exciting than machine learning. It’s changing the way…

Google Ads Update: The New Conversions by Time Metric Provides More Accurate…
Advertising

Google Ads Update: The New Conversions by Time Metric Provides More Accurate…

Google Ads allows advertisers to access multiple metrics valuable for calculating business growth. The same is true for the…

The Taboola & Outbrain Merger: What Does It Mean for Advertisers?
Advertising

The Taboola & Outbrain Merger: What Does It Mean for Advertisers?

In what’s being called an attempt to compete with the digital ad duopoly, Taboola and Outbrain have merged to create…

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