30 Banner Ads & Full Critiques to Help You Optimize Your Own Ads
The banner ad is the original. It’s the mainstay. Surviving every stage of the web since the beginning, the banner ad …
by Ted Vrountas
How Demand-Side Platforms Enable Wider Reach & Efficient Ad Buying
Ad buying and selling didn’t used to be as easy as it is today. Manual insertion orders, sit-down meetings, contracts …
What are YouTube Overlay Ads & Why You Should Marketers Use Them?
Based on the percentage of U.S. adults who use social media, YouTube has become the world’s largest social media …
by Stephanie Mialki
Everything You Should Know to Master LinkedIn Sponsored Content & More
When you’ve finished creating valuable content, you need distribution channels to amplify its reach. LinkedIn is, and …
PWA vs. AMP: Which is Better & How are They Different from Each Other?
About a decade after the introduction of the first iPhone, the mobile web is finally catching up to the lifestyles of its …
How to Overcome the 7 Most Common Advertising Pain Points
When we think of pain points as advertisers, it’s usually in reference to our customers. These are customer pain …
GDPR Compliance: What You Can Expect from Instapage
It’s not often that a piece of legislation has such wide implications across the globe among many industries that …
by Rosie Fan
30 Skyscraper Ad Examples to Help Guide Your Next Design
It’s the tall, slim gateway to your landing page. And if you design it right, you may get your prospects to click …
17 of the Best Creative Advertising Ideas from Around the World
Today, we’re bombarded by so many unremarkable ads that we forget just how creative advertisers can be. In defense of …
What is Direct Response Advertising & What You Need to Maximize Its Impact
There are two primary types of online advertising: brand advertising and direct response advertising. Brand advertising is …