Advertising - Instapage Blog

16 Conversion Metrics Every Digital Marketer Should Be Tracking

Data-Backed Email Subject Line Optimization Tips & Best Practices

Facebook Instant Experience Ads: The New and Improved Canvas Ads


Using Custom Intent Audiences for YouTube and Display [Data]

There has been a notable shift in digital marketing strategy over the past few years. Priority has moved from showing ads …


What are Interstitial Ads & How Can You Use Them Without Being Penalized?

One of the most primitive digital ad formats was the pop-up ad used in the early days of the Internet. Users would see …


The 7 Types of Automated Bidding Strategies & When to Use Each One

Google Ads automated bidding, Smart Bidding, manual bidding — the number of available bidding options available seems …


Rewarded Video Ads: A Complete Overview, Benefits & Ad Specs

The advertising market has had to work hard to keep up with the rapid changes in mobile technology. To stay one step ahead …


The Instapage Fall 2018 Events Calendar: Where to Find Us

Back in March, we announced a few 2018 events Instapage was attending and/or speak about post-click optimization. The …


YouTube Bumper Ads: 6 Seconds to Maximize Reach & Brand Awareness

Released in 2016, YouTube’s bumper ads have given advertisers a creative way to increase brand awareness and reach. …


How AMP Pages Were Used Before, and How They’re Used Now

The AMP framework was developed due to the slow, lagging feel of the mobile web. The creators recognized this wasn’t …


The Bing Webinar Recap: Don’t Miss Out on 66 Million Prospects

If it’s been a while since you thought about Bing as part of your advertising mix, it’s time you reevaluate. …


7 of the Best Mobile Ad Platforms Used by Modern Digital Marketers

With people spending over 5 hours per day on their smartphone, delivering ads via a mobile ad platform is a huge …


Maximizing Brand Exposure with the YouTube Masthead [Examples]

The YouTube Masthead is living proof that marketers are still taking advantage of outbound marketing tactics. A YouTube …

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