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The Taboola & Outbrain Merger: What Does It Mean for Advertisers?
Advertising

The Taboola & Outbrain Merger: What Does It Mean for Advertisers?

In what’s being called an attempt to compete with the digital ad duopoly, Taboola and Outbrain have merged to create…

How to Get Your Manager’s Approval for a Post-Click Automation Solution
Post-Click Automation

How to Get Your Manager’s Approval for a Post-Click Automation Solution

Post-Click Automation (PCA) software comes with countless benefits. And when you’re on the receiving end of those…

Everything Digital Advertisers Must Know About Frequency Capping in Google Ads
Advertising

Everything Digital Advertisers Must Know About Frequency Capping in Google Ads

On the Google ad network, you want to reach your customers, but you don’t want to overreach. So, how many times…

The 5 Best Ways to Minimize Banner Blindness But Still Maximize Conversions
Advertising

The 5 Best Ways to Minimize Banner Blindness But Still Maximize Conversions

Since the first banner ad was introduced in 1994 and earned an impressive 44% click-through rate, the number of banners…

Advertising Conversion: Everything You Need to Know
Advertising

Advertising Conversion: Everything You Need to Know

If you’re an advertiser, you hear it every day: “more conversions,” “increase conversion…

LinkedIn Ads Automation: What Is Available to Advertisers & How It All…
Advertising

LinkedIn Ads Automation: What Is Available to Advertisers & How It All…

Advertising automation takes care of repetitive manual, and often mundane tasks so advertisers can focus on other aspects…

AdStage Webinar Recap: Increase Your Revenue with Strategic Paid Advertising…
Advertising

AdStage Webinar Recap: Increase Your Revenue with Strategic Paid Advertising…

Chief marketing officer roles and responsibilities are quickly evolving. Five to ten years ago, marketers were seen as cost…

The 5 Team Members Who Must Be On Your Advertising Conversions Team
Advertising

The 5 Team Members Who Must Be On Your Advertising Conversions Team

What does every successful ad campaign have in common? It’s not witty ad copy, a unique offer, or design worthy of an…

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