The Marketing Method Blog

The Marketing Method Blog

Grow your business and take charge of your digital campaign results with insights from marketing experts

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What Is Direct Response Advertising & What You Need to Maximize Its Impact
Advertising

What Is Direct Response Advertising & What You Need to Maximize Its Impact

Direct response advertising and brand advertising are two primary types of online advertising. While brand advertising…

How Demand-Side Platforms Enable Wider Reach & Ad Buying
Advertising

How Demand-Side Platforms Enable Wider Reach & Ad Buying

Demand-side platforms (DSP) and supply-side platforms (SSP) make the process of publishing an ad efficient and…

Paid Search Ads 101: Everything You Should Know
Advertising

Paid Search Ads 101: Everything You Should Know

Paid search advertising is one of the most popular forms of pay per click (PPC) advertising. It involves brands paying…

29 Banner Ads & Full Critiques to Help Optimize Your Ads
Advertising

29 Banner Ads & Full Critiques to Help Optimize Your Ads

One of the few elements to survive every stage of the web over the last 30 years, banner ads are still the pillar of many…

The Best Mobile Ad Platforms for Digital Marketers
Advertising

The Best Mobile Ad Platforms for Digital Marketers

It may surprise you to know that, when it comes to the mobile vs. desktop debate, mobile actually supports desktop…

23 AMP Components You May Not Know You Could Add to AMP Pages
AMP

23 AMP Components You May Not Know You Could Add to AMP Pages

That which glitters is not always gold…or is it? AMP was created to make the mobile web faster, but to do that,…

3 Steps to Setting up Campaign Goals and Digital Advertising KPIs
Advertising

3 Steps to Setting up Campaign Goals and Digital Advertising KPIs

Along with fine-tuning campaign budgets, optimizing ads, analyzing digital advertising KPIs, and personalizing landing…

Bing Ads vs. Google Ads: Which Ad Platform is Right For You
Advertising

Bing Ads vs. Google Ads: Which Ad Platform is Right For You

When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform…

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