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Did you know 77% of marketing ROI comes from segmented, targeted, and triggered campaigns? Audience segmentation helps your…
In recent years, data privacy has been a dominant topic in the technology industry. Companies like Google, Facebook, and…
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You can find many tips on how to reduce your cost per click, but lowering the average CPC lies in improving your Quality…
Effective direct-to-consumer advertising caters to the customer’s journey. The experience should support a continuous…
Due to growing privacy concerns among consumers, Apple has taken a hard-line approach in its most recent 14.5 update. Now,…
The average online user is exposed to anywhere from 6,000 to 10,000 ads every day. And volume isn’t the only problem.…
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