Using Custom Intent Audiences for YouTube and Display [Data]
There has been a notable shift in digital marketing strategy over the past few years. Priority has moved from showing ads …
by Emma Franks
What are Interstitial Ads & How Can You Use Them Without Being Penalized?
One of the most primitive digital ad formats was the pop-up ad used in the early days of the Internet. Users would see …
by Stephanie Mialki
The 7 Types of Automated Bidding Strategies & When to Use Each One
Google Ads automated bidding, Smart Bidding, manual bidding — the number of available bidding options available seems …
by Brandon Weaver
Rewarded Video Ads: A Complete Overview, Benefits & Ad Specs
The advertising market has had to work hard to keep up with the rapid changes in mobile technology. To stay one step ahead …
The Instapage Fall 2018 Events Calendar: Where to Find Us
Back in March, we announced a few 2018 events Instapage was attending and/or speak about post-click optimization. The …
by Fahad Muhammad
YouTube Bumper Ads: 6 Seconds to Maximize Reach & Brand Awareness
Released in 2016, YouTube’s bumper ads have given advertisers a creative way to increase brand awareness and reach. …
How AMP Pages Were Used Before, and How They’re Used Now
The AMP framework was developed due to the slow, lagging feel of the mobile web. The creators recognized this wasn’t …
by Tyson Quick
The Bing Webinar Recap: Don’t Miss Out on 66 Million Prospects
If it’s been a while since you thought about Bing as part of your advertising mix, it’s time you reevaluate. …
by Ginny Tonkin
7 of the Best Mobile Ad Platforms Used by Modern Digital Marketers
With people spending over 5 hours per day on their smartphone, delivering ads via a mobile ad platform is a huge …
Maximizing Brand Exposure with the YouTube Masthead [Examples]
The YouTube Masthead is living proof that marketers are still taking advantage of outbound marketing tactics. A YouTube …