Bad news: That 30% conversion lift your latest A/B test produced? It’s probably not as high as you thought. In fact,…
Marketers, salespeople, and professionals everywhere agree, one of the simplest ways to boost landing page conversion rate…
Actor Maurice Chevalier once wisely said, “If you wait for the perfect moment when all is safe and assured, it may…
A/B testing is fun. It’s popular. It’s getting easier to do. However, if you’re doing A/B testing wrong,…
Mistakes are an unavoidable part of the learning process, but when making them costs your business money, they tend to…
When you look at some of the most circulated A/B tests on the internet, it’s easy to get hypnotized by dollar signs.…
When you create post-click landing pages, sometimes you’re forced to make some tough calls — deciding on the…
A thank you page is a page where users are taken after completing a desired conversion on a landing page. An optimized…
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