How Closed Captioning Facebook Videos Can Improve Viewership
According to research from Facebook, there’s a chance nobody understands the videos you post to the social network.…
5 Common Threats to Your A/B Test’s Validity
Bad news: That 30% conversion lift your latest A/B test produced? It’s probably not as high as you thought. In fact,…
What is Split Testing? 8 Steps to Follow For Your Next Campaign
Marketers, salespeople, and professionals everywhere agree, one of the simplest ways to boost landing page conversion rate…
5 Ways to A/B Test When You Have Low Site Traffic
Actor Maurice Chevalier once wisely said, “If you wait for the perfect moment when all is safe and assured, it may…
6 A/B Testing Myths: How These Myths Mess with Your Results
A/B testing is fun. It’s popular. It’s getting easier to do. However, if you’re doing A/B testing wrong,…
9 A/B Testing Mistakes You Need to Stop Making
Mistakes are an unavoidable part of the learning process, but when making them costs your business money, they tend to…
6 Questions You Need To Ask Yourself When A/B Testing Landing Pages
When you look at some of the most circulated A/B tests on the internet, it’s easy to get hypnotized by dollar signs.…
The Best Times to Use Long Form Landing Pages
When you create post-click landing pages, sometimes you’re forced to make some tough calls — deciding on the…
