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Let’s Play Some Post-Click Optimization Madness! [Bracket]
A/B Split Testing

Let’s Play Some Post-Click Optimization Madness! [Bracket]

Welcome to March Madness! Both the men’s and women’s college basketball tournaments are in full swing in the…

We A/B Tested Our Homepage & Here are the Results
A/B Split Testing

We A/B Tested Our Homepage & Here are the Results

At Instapage we talk about A/B testing a lot. And not just with post-click landing pages either. We test our post-click…

Why A/B Testing Just Got Even Faster and Easier with Instablocks™
A/B Split Testing

Why A/B Testing Just Got Even Faster and Easier with Instablocks™

Earlier this year we unveiled your most powerful tool for scaling professional post-click landing page creation:…

Everything You Need to Know Before Using a Landing Page Heat Map
A/B Split Testing

Everything You Need to Know Before Using a Landing Page Heat Map

Cormac Kinney’s software started as a tool to help Wall Street traders game the stock market. It turned financial…

What is A/A Testing, and Why Should Marketers Care?
A/B Split Testing

What is A/A Testing, and Why Should Marketers Care?

Have you been through this scenario? You set up an A/B test to discover whether your new button and headline combination…

When to Seek the Local and Global Maximum With Your A/B Testing
A/B Split Testing

When to Seek the Local and Global Maximum With Your A/B Testing

Imagine you’re climbing Mount Everest in a thick fog with amnesia. You can see only as far as your outstretched hand.…

Multivariate Testing: How to Run the Best Tests for the Best Results
A/B Split Testing

Multivariate Testing: How to Run the Best Tests for the Best Results

A/B testing is one of the easiest ways to find optimization ideas for your post-click landing pages, but it’s not…

6 Often Overlooked A/B Testing Ideas You May Not Have Tried
A/B Split Testing

6 Often Overlooked A/B Testing Ideas You May Not Have Tried

No matter how hard they tried, my parents could never stop my little brother from crashing his car into the contents of our…

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