Everything You Need to Know Before Using a Landing Page Heat Map
Cormac Kinney’s software started as a tool to help Wall Street traders game the stock market. It turned financial …
What is A/A Testing, and Why Should Marketers Care?
Have you been through this scenario? You set up an A/B test to discover whether your new button and headline combination …
When to Seek the Local and Global Maximum With Your A/B Testing
Imagine you’re climbing Mount Everest in a thick fog with amnesia. You can see only as far as your outstretched hand. …
Multivariate Testing: How to Run the Best Tests for the Best Results
A/B testing is one of the easiest ways to find optimization ideas for your landing pages, but it’s not always the …
6 Often Overlooked A/B Testing Ideas You May Not Have Tried
No matter how hard they tried, my parents could never stop my little brother from crashing his car into the contents of our …
What is a Good Conversion Rate and 5 Ways You Can Get There
The answer to your question “What’s a good conversion rate?” is simpler than you think. Unfortunately, …
How Closed Captioning Facebook Videos Can Improve Viewership
According to research from Facebook, there’s a chance nobody understands the videos you post to the social network. …
5 Common Threats to Your A/B Test’s Validity
Bad news: That 30% conversion lift your latest A/B test produced? It’s probably not as high as you thought. In fact, …
What is Split Testing? 8 Steps to Follow For Your Next Campaign
Marketers, salespeople, and professionals everywhere agree, one of the simplest ways to boost landing page conversion rate …
5 Ways to A/B Test When You Have Low Site Traffic
Actor Maurice Chevalier once wisely said, “If you wait for the perfect moment when all is safe and assured, it may …