A Reminder Why Multi-Step Forms Can Increase Conversions (Examples & Data)
All landing page elements give visitors information as soon as they arrive on the page: The headline explains the …
by Jonathan Pantani
Personalized Experiences vs A/B Testing: Different, But Better Together
At Instapage, we get a lot of questions regarding the difference between A/B testing and personalization. And it’s …
by Nicolai Doreng-Stearns
A/B Testing the Instapage Homepage Part 2: Images vs. MP4 Animations
At Instapage we are big advocates of A/B testing; our team frequently runs tests on our PPC ads, post-click landing pages, …
Instapage With Advanced Google Analytics Variation Tracking Now Available
As experienced marketers like you know, A/B testing is the most proven method to determine which post-click landing page …
by Fahad Muhammad
How to Test AMP Pages with Google’s Cookie-Based Splits
Google recently released a new feature to test AMP pages, allowing you to conduct cookie-based A/B testing: As many digital …
by Brandon Weaver
WordPress Publishing and A/B Testing Now Available with AMP
Web users expect instant gratification to do just about everything online — read, watch, purchase, etc., and …
What Ladder.io Changed in Their Lead Qualification Workflow to Increase …
At Ladder, we’ve built a business around conducting scalable, predictable, and repeatable growth marketing …
by Malaika Nicholas
A Look Inside AdWords Smart Bidding & Automated Bidding Strategies
You’ve worked hard to create a stellar website. You’ve built quality AdWords campaigns and used experiments to …
by Emma Franks
Let’s Play Some Post-Click Optimization Madness! [Bracket]
Welcome to March Madness! Both the men’s and women’s college basketball tournaments are in full swing in the …
by Taylen Peterson
We A/B Tested Our Homepage & Here are the Results
At Instapage we talk about A/B testing a lot. And not just with post-click landing pages either. We test our post-click …
by Rosie Fan