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A Reminder Why Multi-Step Forms Can Increase Conversions (Examples & Data)
A/B Split Testing

A Reminder Why Multi-Step Forms Can Increase Conversions (Examples & Data)

All landing page elements give visitors information as soon as they arrive on the page: The headline explains the…

Personalized Experiences vs A/B Testing: Different, But Better Together
A/B Split Testing

Personalized Experiences vs A/B Testing: Different, But Better Together

At Instapage, we get a lot of questions regarding the difference between A/B testing and personalization. And it’s…

A/B Testing the Instapage Homepage Part 2: Images vs. MP4 Animations
A/B Split Testing

A/B Testing the Instapage Homepage Part 2: Images vs. MP4 Animations

At Instapage we are big advocates of A/B testing; our team frequently runs tests on our PPC ads, post-click landing pages,…

Instapage With Advanced Google Analytics Variation Tracking Now Available
A/B Split Testing

Instapage With Advanced Google Analytics Variation Tracking Now Available

As experienced marketers like you know, A/B testing is the most proven method to determine which post-click landing page…

How to Test AMP Pages with Google’s Cookie-Based Splits
AMP

How to Test AMP Pages with Google’s Cookie-Based Splits

Google recently released a new feature to test AMP pages, allowing you to conduct cookie-based A/B testing: As many digital…

WordPress Publishing and A/B Testing Now Available with AMP
AMP

WordPress Publishing and A/B Testing Now Available with AMP

Web users expect instant gratification to do just about everything online — read, watch, purchase, etc., and…

What Ladder.io Changed in Their Lead Qualification Workflow to Increase…
A/B Split Testing

What Ladder.io Changed in Their Lead Qualification Workflow to Increase…

At Ladder, we’ve built a business around conducting scalable, predictable, and repeatable growth marketing…

A Look Inside AdWords Smart Bidding & Automated Bidding Strategies
Post-Click Automation

A Look Inside AdWords Smart Bidding & Automated Bidding Strategies

You’ve worked hard to create a stellar website. You’ve built quality AdWords campaigns and used experiments to…

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