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A/B Split Testing

Want to Build a Community? Start an Email Newsletter

The main goal of your landing page is to drive conversions—ideally, you are trying to convert prospects into…

How to Move Forward After Google Optimize Sunsets
A/B Split Testing

How to Move Forward After Google Optimize Sunsets

Recently, the digital landscape has been shaken by the news of Google Optimize’s departure in 2023, marking the end…

Optimize Your Campaigns With Instapage Experiments
A/B Split Testing

Optimize Your Campaigns With Instapage Experiments

Google Optimize is shutting down It’s the end of an era. Google announced that Google Optimize will be shut down in…

How to Maximize ROAS with Social Ad A/B Testing
A/B Split Testing

How to Maximize ROAS with Social Ad A/B Testing

It can be challenging to stand out and reach your target audience effectively. With ever-increasing competition, marketers…

Why Marketers Need Native A/B Testing
A/B Split Testing

Why Marketers Need Native A/B Testing

For marketers, conversion rate is a crucial metric of success, but it sometimes requires extensive experimentation to…

Yes, Landing Pages Perform Better Than Your Website Homepage for Branded…
A/B Split Testing

Yes, Landing Pages Perform Better Than Your Website Homepage for Branded…

At Instapage, we thrive on maximizing conversions with experimentation using continuous testing and learning to ensure…

The Recommended A/B Testing Stack for Advanced Digital Marketers
A/B Split Testing

The Recommended A/B Testing Stack for Advanced Digital Marketers

The concept behind A/B testing is simple. You compare two versions of content against each other to determine which one…

Two Instapage Pricing Page A/B Tests: What Did We Test & What Did We Learn?
A/B Split Testing

Two Instapage Pricing Page A/B Tests: What Did We Test & What Did We Learn?

In the past, the Instapage website team split tested the homepage with headlines, customer logos, testimonials, etc. Then,…

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