The Marketing Method Blog
Grow your business and take charge of your digital campaign results with insights from marketing experts
Grow your business and take charge of your digital campaign results with insights from marketing experts
Recently, the digital landscape has been shaken by the news of Google Optimize’s departure in 2023, marking the end…
Google Optimize is shutting down It’s the end of an era. Google announced that Google Optimize will be shut down in…
It can be challenging to stand out and reach your target audience effectively. With ever-increasing competition, marketers…
For marketers, conversion rate is a crucial metric of success, but it sometimes requires extensive experimentation to…
At Instapage, we thrive on maximizing conversions with experimentation using continuous testing and learning to ensure…
The concept behind A/B testing is simple. You compare two versions of content against each other to determine which one…
In the past, the Instapage website team split tested the homepage with headlines, customer logos, testimonials, etc. Then,…
All landing page elements give visitors information as soon as they arrive on the page: The headline explains the…
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