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When to Seek the Local and Global Maximum With Your A/B Testing

Last updated on March 5, 2017 by Ted Vrountas in A/B Split Testing

Imagine you’re climbing Mount Everest in a thick fog with amnesia. You can see only as far as your outstretched hand. You don’t know where you are or what direction to head in, only that you need to reach the peak. What are the odds you do? Probably as low as the mountain is high.Read More >

Multivariate Testing: How to Run the Best Tests for the Best Results

Last updated on February 9, 2017 by Ted Vrountas in A/B Split Testing

A/B testing is one of the easiest ways to find optimization ideas for your landing pages, but it’s not always the most efficient way. Before you start testing two, three, or four pages at a time, find out how to test even more, and discover the best combination of elements to convert your visitors. A/BRead More >

6 Often Overlooked A/B Testing Ideas You May Not Have Tried

Last updated on March 21, 2017 by Ted Vrountas in A/B Split Testing

No matter how hard they tried, my parents could never stop my little brother from crashing his car into the contents of our garage. Growing up, he was a one-man wrecking crew. For years we lost sports equipment and countless garden tools to his poor depth perception — until our grandfather suggested a genius solutionRead More >

What is a Good Conversion Rate and 5 Ways You Can Get There

Last updated on February 8, 2017 by Brandon Weaver in A/B Split Testing, Conversion Rate Optimization

The answer to your question “What’s a good conversion rate?” is simpler than you think. Unfortunately, you’re not going to like it. Ready? A higher one. A good conversion rate is one that’s higher than it is now. So why are you searching for an actual number? If you want to compare yourself to everybodyRead More >

How Closed Captioning Facebook Videos Can Improve Viewership

Last updated on January 4, 2017 by Ted Vrountas in A/B Split Testing, Marketing Trends

According to research from Facebook, there’s a chance nobody understands the videos you post to the social network. Don’t shoot the messenger. You’ve probably seen the widely circulated research that shows 85% of video on Facebook is watched without sound. But, did you also know that internal data collected by the social network showed thatRead More >

5 Common Threats to Your A/B Test’s Validity

Last updated on February 8, 2017 by Ted Vrountas in A/B Split Testing

Bad news: That 30% conversion lift your latest A/B test produced? It’s probably not as high as you thought. In fact, there’s a chance it doesn’t exist at all. “At least 80% of winning tests are completely worthless,” writes Qubit Research Lead, Martin Goodson, in a company white paper. The ones that aren’t usually bringRead More >

What is Split Testing? 8 Steps to Follow For Your Next Campaign

Last updated on January 5, 2017 by Ted Vrountas in A/B Split Testing

Marketers, salespeople, and professionals everywhere agree, one of the simplest ways to boost landing page conversion rate also happens to be the most effective. That’s why businesses everywhere are increasingly allocating more of their budget to the powerful and relatively pain-free method of optimization known as split testing. What is split testing? Split testing, commonlyRead More >

5 Ways to A/B Test When You Have Low Site Traffic

Last updated on December 30, 2016 by Ted Vrountas in A/B Split Testing

Actor Maurice Chevalier once wisely said, “If you wait for the perfect moment when all is safe and assured, it may never arrive. Mountains will not be climbed, races won, or lasting happiness achieved.” “…nor many A/B tests concluded,” we’d like to add. When split-testing, there’s never a “perfect” time to declare a winning variation.Read More >

6 A/B Testing Myths: How This Misinformation Is Messing with Your Results

Last updated on December 30, 2016 by Alex Birkett in A/B Split Testing

A/B testing is fun. It’s popular. It’s getting easier to do. However, if you’re doing A/B testing wrong, you still may be wasting a ton of time and resources. Even with the increasing ubiquity of A/B testing, there are still many myths around the subject, some of which are quite common. To really derive valueRead More >

9 A/B Testing Mistakes You Need to Stop Making

Last updated on December 30, 2016 by Ted Vrountas in A/B Split Testing

Mistakes are an unavoidable part of the learning process, but when making them costs your business money, they tend to sting a little more. While marketers of all experience levels agree – there’s no more reliable way to improve web pages, emails, and ads than by A/B testing – to be effective, those A/B testsRead More >

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