A/B Split Testing - Instapage Blog

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A/B Split Testing

How to Test AMP Pages with Google’s Cookie-Based Splits

Google recently released a new feature to test AMP pages, allowing you to conduct cookie-based A/B testing: As many digital …

A/B Split Testing

WordPress Publishing and A/B Testing Now Available with AMP

Web users expect instant gratification to do just about everything online — read, watch, purchase, etc., and …

A/B Split Testing

What Ladder.io Changed in Their Lead Qualification Workflow to Increase …

At Ladder, we’ve built a business around conducting scalable, predictable, and repeatable growth marketing …

A/B Split Testing

A Look Inside AdWords Smart Bidding & Automated Bidding Strategies

You’ve worked hard to create a stellar website. You’ve built quality AdWords campaigns and used experiments to …

A/B Split Testing

Let’s Play Some Post-Click Optimization Madness! [Bracket]

Welcome to March Madness! Both the men’s and women’s college basketball tournaments are in full swing in the …

A/B Split Testing

We A/B Tested Our Homepage & Here are the Results

At Instapage we talk about A/B testing a lot. And not just with landing pages either. We test our landing pages, Google …

A/B Split Testing

Why A/B Testing Just Got Even Faster and Easier with Instablocks™

Earlier this year we unveiled your most powerful tool for scaling professional landing page creation: Instablocks. …

A/B Split Testing

Everything You Need to Know Before Using a Landing Page Heat Map

Cormac Kinney’s software started as a tool to help Wall Street traders game the stock market. It turned financial …

A/B Split Testing

What is A/A Testing, and Why Should Marketers Care?

Have you been through this scenario? You set up an A/B test to discover whether your new button and headline combination …

A/B Split Testing

When to Seek the Local and Global Maximum With Your A/B Testing

Imagine you’re climbing Mount Everest in a thick fog with amnesia. You can see only as far as your outstretched hand. …

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