What is A/A Testing, and Why Should Marketers Care?
Have you been through this scenario? You set up an A/B test to discover whether your new button and headline combination…
When to Seek the Local and Global Maximum With Your A/B Testing
Imagine you’re climbing Mount Everest in a thick fog with amnesia. You can see only as far as your outstretched hand.…
Multivariate Testing: How to Run the Best Tests for the Best Results
A/B testing is one of the easiest ways to find optimization ideas for your landing pages, but it’s not always the…
6 Often Overlooked A/B Testing Ideas You May Not Have Tried
No matter how hard they tried, my parents could never stop my little brother from crashing his car into the contents of our…
What is a Good Conversion Rate and 5 Ways You Can Get There
The answer to your question “What’s a good conversion rate?” is simpler than you think. Unfortunately,…
How Closed Captioning Facebook Videos Can Improve Viewership
According to research from Facebook, there’s a chance nobody understands the videos you post to the social network.…
5 Common Threats to Your A/B Test’s Validity
Bad news: That 30% conversion lift your latest A/B test produced? It’s probably not as high as you thought. In fact,…
What is Split Testing? 8 Steps to Follow For Your Next Campaign
Marketers, salespeople, and professionals everywhere agree, one of the simplest ways to boost landing page conversion rate…
5 Ways to A/B Test When You Have Low Site Traffic
Actor Maurice Chevalier once wisely said, “If you wait for the perfect moment when all is safe and assured, it may…
6 A/B Testing Myths: How This Misinformation Is Messing with Your Results
A/B testing is fun. It’s popular. It’s getting easier to do. However, if you’re doing A/B testing wrong,…