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A/B Split Testing

Everything You Need to Know Before Using a Landing Page Heat Map

Cormac Kinney’s software started as a tool to help Wall Street traders game the stock market. It turned financial …

A/B Split Testing

What is A/A Testing, and Why Should Marketers Care?

Have you been through this scenario? You set up an A/B test to discover whether your new button and headline combination …

A/B Split Testing

When to Seek the Local and Global Maximum With Your A/B Testing

Imagine you’re climbing Mount Everest in a thick fog with amnesia. You can see only as far as your outstretched hand. …

A/B Split Testing

Multivariate Testing: How to Run the Best Tests for the Best Results

A/B testing is one of the easiest ways to find optimization ideas for your landing pages, but it’s not always the …

A/B Split Testing

6 Often Overlooked A/B Testing Ideas You May Not Have Tried

No matter how hard they tried, my parents could never stop my little brother from crashing his car into the contents of our …

A/B Split Testing

What is a Good Conversion Rate and 5 Ways You Can Get There

The answer to your question “What’s a good conversion rate?” is simpler than you think. Unfortunately, …

A/B Split Testing

How Closed Captioning Facebook Videos Can Improve Viewership

According to research from Facebook, there’s a chance nobody understands the videos you post to the social network. …

A/B Split Testing

5 Common Threats to Your A/B Test’s Validity

Bad news: That 30% conversion lift your latest A/B test produced? It’s probably not as high as you thought. In fact, …

A/B Split Testing

What is Split Testing? 8 Steps to Follow For Your Next Campaign

Marketers, salespeople, and professionals everywhere agree, one of the simplest ways to boost landing page conversion rate …

A/B Split Testing

5 Ways to A/B Test When You Have Low Site Traffic

Actor Maurice Chevalier once wisely said, “If you wait for the perfect moment when all is safe and assured, it may …