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Yes, Landing Pages Perform Better Than Your Website Homepage for Branded…
A/B Split Testing

Yes, Landing Pages Perform Better Than Your Website Homepage for Branded…

At Instapage, we thrive on maximizing conversions with experimentation using continuous testing and learning to ensure…

The Recommended A/B Testing Stack for Advanced Digital Marketers
A/B Split Testing

The Recommended A/B Testing Stack for Advanced Digital Marketers

The concept behind A/B testing is simple. You compare two versions of content against each other to determine which one…

Two Instapage Pricing Page A/B Tests: What Did We Test & What Did We Learn?
A/B Split Testing

Two Instapage Pricing Page A/B Tests: What Did We Test & What Did We Learn?

In the past, the Instapage website team split tested the homepage with headlines, customer logos, testimonials, etc. Then,…

A Reminder Why Multi-Step Forms Can Increase Conversions (Examples & Data)
A/B Split Testing

A Reminder Why Multi-Step Forms Can Increase Conversions (Examples & Data)

All landing page elements give visitors information as soon as they arrive on the page: The headline explains the…

Personalized Experiences vs A/B Testing: Different, But Better Together
A/B Split Testing

Personalized Experiences vs A/B Testing: Different, But Better Together

At Instapage, we get a lot of questions regarding the difference between A/B testing and personalization. And it’s…

A/B Testing the Instapage Homepage Part 2: Images vs. MP4 Animations
A/B Split Testing

A/B Testing the Instapage Homepage Part 2: Images vs. MP4 Animations

At Instapage we are big advocates of A/B testing; our team frequently runs tests on our PPC ads, post-click landing pages,…

Instapage With Advanced Google Analytics Variation Tracking Now Available
A/B Split Testing

Instapage With Advanced Google Analytics Variation Tracking Now Available

As experienced marketers like you know, A/B testing is the most proven method to determine which post-click landing page…

How to Test AMP Pages with Google’s Cookie-Based Splits
AMP

How to Test AMP Pages with Google’s Cookie-Based Splits

Google recently released a new feature to test AMP pages, allowing you to conduct cookie-based A/B testing: As many digital…

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