20 Webinar Landing Page Examples That Get ​Maximum​ Results

20 Webinar Landing Page Examples That Get ​Maximum​ Results

Last updated on by Ted Vrountas in Landing Page Examples

“Webinars have never had a more important role for companies than they do today,” begins a benchmark report from On24.

Statistics seem to suggest that’s the truth.

While years ago webinars were used primarily for top-of-funnel lead generation, today they’re used to nurture prospects through every stage of the buyer’s journey — and they’re incredibly efficient at doing so.

On24 reports that the average viewing time of a webinar is a staggering 56 minutes:

This picture shows marketers how webinars have great engagement among attendees and have nearly 1 hour of viewing time.

At a time when our attention span is less than ten seconds, and engaging audiences is harder than ever before, webinars have succeeded in keeping us interested. Data shows that during live webinars, a shocking 82% of users participate in Q&A, 35% engage on social, 24% answer polls, and 22% collaborate, group chat, and respond to surveys:

This picture shows marketers how webinars increase interactivity among target audiences while generating leads.

As more and more businesses start to beef up their webinar marketing strategy, it’s becoming increasingly important that they leverage the conversion power of landing pages.

Why?

Because while email is, according to On24, the most successful webinar promotion channel, it can’t succeed without a targeted page to convert interested prospects into registrants.

That’s where a webinar landing page comes in handy. It’s designed to communicate the value of registering and attending your webinar using persuasive elements like benefit-oriented headlines, social proof, authority badges, and testimonials.

Learn what to do, and what not to do on yours from our critiques below.

20 Webinar landing page examples to model yours after

(Note: For shorter pages, we’ve shown the entire page. For longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss. Additionally, many sites A/B test their pages, meaning you may be served an alternate version.)

1. Kissmetrics

This picture shows marketers how Kissmetrics uses a webinar landing page to generate leads and sales.

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2. IBM Watson

This picture shows marketers how IBM uses a webinar landing page to generate leads and brand awareness around the "Watson" project.

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3. Microsoft

This picture shows marketers how Microsoft uses a webinar landing page to generate leads and brand awareness.

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4. Microsoft Azure

This picture shows marketers how Microsoft Azure uses a webinar landing page to generate leads and sales.

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5. Best Buy

This picture shows marketers how Best Buy uses a webinar landing page to generate leads and sales.

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6. WordStream

This picture shows marketers how WordStream uses a webinar landing page to generate brand awareness, leads, and sales.

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7. Content Marketing Institute

This picture shows marketers how the Content Marketing Institute uses a webinar landing page to generate leads and brand awareness.

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8. Nvidia

This picture shows marketers how Nvidia uses a webinar landing page to generate brand awareness, leads, and sales.

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9. Kapost

This picture shows marketers how Kapost uses a webinar landing page to generate leads for its "marketing calendar optimization"series.

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10. Forrester

This picture shows marketers how Forrester Research uses a webinar landing page to generate leads and sales.

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11. Centers For Disease Control

This picture shows marketers how the CDC uses a webinar landing page to generate awareness.

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12. Search Engine Journal

This picture shows marketers how Search Engine Journal partnered with WordStream using a webinar landing page to generate leads and sales.

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13. Groove

This picture shows marketers how Groove uses a webinar landing page to generate leads and sales.

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14. Upwork

This picture shows marketers how Upwork uses a webinar landing page to generate leads and sales.

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15. Mastin Kipp

This picture shows marketers how Mastin Kipp uses a webinar landing page to generate leads and sales.

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16. The Linux Foundation

This picture shows marketers how The Linux Foundation uses a webinar landing page to generate brand awareness, leads, and sales.

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17. Deluxe

This picture shows marketers how Deluxe uses a webinar landing page to generate leads and sales.

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18. HCL Tech

This picture shows marketers how HCL uses a webinar landing page to generate brand awareness and leads.

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19. The Marketing Scope

This picture shows marketers how The Marketing Scope uses a webinar landing page to generate leads and brand awareness.

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20. Network Marketing Pro

This picture shows marketers how Network Marketing Pro uses a webinar landing page to generate leads and sales.

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Create your own high-converting webinar landing page

Now that you’ve learned by example from some of the world’s biggest brands, it’s time to build your own optimized webinar landing page.

Start converting prospects into registrants in just minutes using one of Instapage’s easily customizable, designer-friendly templates.

Show Me The Top 10 Landing Page Styles