The Medium Is in the Message: 20 Video Landing Page Examples

The Medium Is in the Message: 20 Video Landing Page Examples

Last updated on by Ted Vrountas in Landing Page Examples


Online video: it’s not just for cute kittens and fail compilations anymore.

93% of today’s marketers say they use the medium for sales, communication, and some form of digital marketing.

But is that really a surprise?

According to research, just including the word “video” in your email subject line can boost open rates by 19%, click-through rates by 65%, and reduce unsubscribes by 26%.

With 65% of people admitting they watch more than three-quarters of the videos they start, it’s no wonder that in an age when our attention spans are perpetually shrinking, marketers are turning to more interactive media to keep us highly engaged with their brands.

Today, 78% of people watch online video every week – 55% every day. Now it accounts for half of all mobile traffic, and by 2018 that number will skyrocket to 80%.

So with all that said, we only have one question for you:

Why aren’t you leveraging video on your landing pages like the following businesses when 95% of viewers retain the message in videos?

Doing so has been proven to boost conversions by as much as 80%. In an attempt to help you capitalize on the video craze, we sorted through countless landing pages to show you some examples of the great, and not-so-great, video landing pages being used today.

(Keep in mind, for smaller pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may have to click through to the page to see some of the points we discuss and some examples may be A/B testing their page without a video.)

20 Video landing pages critiqued

1. Outbrain

This picture shows how Outbrain uses a landing page video to increase new account signups.

What they did well:

What could be improved:

2. Sprout Social

This picture shows how Sprout Social uses a landing page video to increase free trial signups.

What they did well:

What could be improved:

3. PageCloud

This picture shows how PageCloud uses a landing page video to increase conversions and sales.

What they did well:

What could be improved:

4. AdLift

This picture shows how AdLift uses a landing page video to increase free consultation signups.

What they did well:

What could be improved:

5. Salesforce

This picture shows how Salesforce uses a landing page video to increase free trial signups.

What they did well:

What could be improved:

6. Scorpion Internet Marketing

This picture shows how Scorpion Internet Marketing uses a landing page video to increase engagement and conversions.

What they did well:

What could be improved:

7. Autopilot

This picture shows how Autopilot uses a landing page video to increase free trial signups.

What they did well:

What could be improved:

8. Salesgenie

This picture shows how Salesgenie uses a landing page video to increase free trial signups.

What they did well:

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9. Act!

This picture shows how Act! uses a landing page video to increase free trial signups.

What they did well:

What could be improved:

10. TouchBistro

This picture shows how TouchBistro uses a landing page video to increase demo signups.

What they did well:

What could be improved:

11. HubSpot

This picture shows how HubSpot uses a landing page video to increase signups and engagement.

What they did well:

What could be improved:

12. Zen Foods

This picture shows how Z.E.N. Foods uses a landing page video to increase sales.

What they did well:

What could be improved:

13. The Recovery Village

This picture shows how The Recovery Village uses a landing page video to increase its membership base.

What they did well:

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14. Camtasia

This picture shows how Camtasia uses a landing page video to increase free trial signups.

What they did well:

What could be improved:

15. MakerSquare

This picture shows how MakerSquare uses a landing page video to increase new application signups.

What they did well:

What could be improved:

16. SharpSpring

This picture shows how SharpSpring uses a landing page video to increase free demo signups.

What they did well:

What could be improved:

17. WordStream

This picture shows how WordStream uses a landing page video to increase free trial signups.

What they did well:

What could be improved:

18. ilos

This picture shows how ilos uses a landing page video to increase engagement and free trial signups.

What they did well:

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19. Swagbucks

This picture shows how Swagbucks uses a landing page video to increase conversions and signups.

What they did well:

What could be improved:

20. Cyberlink

This picture shows how Cyberlink uses a landing page video to increase engagement and sales.

What they did well:

What could be improved:

How will you use video landing pages?

When used right, video can be a powerful marketing medium, perfect for storytelling and product demonstrations. We suggest using the above video landing pages as templates to create your next page.

So what have you learned from these examples? What changes can you make on your video landing page after looking through them all?

Let us know in the comments, then begin telling your brand story with the help of an optimized video landing page from Instapage.

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