The Medium Is in the Message: 20 Video Landing Page Examples

The Medium Is in the Message: 20 Video Landing Page Examples

Last updated on by Ted Vrountas in Landing Page Examples

Online video: it’s not just for cute kittens and fail compilations anymore.

93% of today’s marketers say they use the medium for sales, communication, and some form of digital marketing.

But is that really a surprise?

According to research, just including the word “video” in your email subject line can boost open rates by 19%, click-through rates by 65%, and reduce unsubscribes by 26%.

With 65% of people admitting they watch more than three-quarters of the videos they start, it’s no wonder that in an age when our attention spans are perpetually shrinking, marketers are turning to more interactive media to keep us highly engaged with their brands.

So with that said, we only have one question for you:

Why aren’t you leveraging video on your post-click landing pages like the following businesses when 95% of viewers retain the message in videos?

Doing so has been proven to boost conversions by as much as 80%. In an attempt to help you capitalize on the video craze, we sorted through countless post-click landing pages to show you some examples of the great, and not-so-great, video post-click landing pages being used today.

(Keep in mind, for smaller pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may have to click through to the page to see some of the points we discuss and some examples may be A/B testing their page without a video.)

20 Video post-click landing pages critiqued

1. Outbrain

This picture shows how Outbrain uses a post-click landing page video to increase new account signups.

What they did well:

What could be improved:

2. Sprout Social

This picture shows how Sprout Social uses a post-click landing page video to increase free trial signups.

What they did well:

What could be improved:

3. PageCloud

This picture shows how PageCloud uses a post-click landing page video to increase conversions and sales.

What they did well:

What could be improved:

4. AdLift

This picture shows how AdLift uses a post-click landing page video to increase free consultation signups.

What they did well:

What could be improved:

5. Salesforce

This picture shows how Salesforce uses a post-click landing page video to increase free trial signups.

What they did well:

What could be improved:

6. Scorpion Internet Marketing

This picture shows how Scorpion Internet Marketing uses a post-click landing page video to increase engagement and conversions.

What they did well:

What could be improved:

7. Autopilot

This picture shows how Autopilot uses a post-click landing page video to increase free trial signups.

What they did well:

What could be improved:

8. Salesgenie

This picture shows how Salesgenie uses a post-click landing page video to increase free trial signups.

What they did well:

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9. Act!

This picture shows how Act! uses a post-click landing page video to increase free trial signups.

What they did well:

What could be improved:

10. TouchBistro

This picture shows how TouchBistro uses a post-click landing page video to increase demo signups.

What they did well:

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11. HubSpot

This picture shows how HubSpot uses a post-click landing page video to increase signups and engagement.

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12. Zen Foods

This picture shows how Z.E.N. Foods uses a post-click landing page video to increase sales.

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13. The Recovery Village

This picture shows how The Recovery Village uses a post-click landing page video to increase its membership base.

What they did well:

What could be improved:

14. Camtasia

This picture shows how Camtasia uses a post-click landing page video to increase free trial signups.

What they did well:

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15. MakerSquare

This picture shows how MakerSquare uses a post-click landing page video to increase new application signups.

What they did well:

What could be improved:

16. SharpSpring

This picture shows how SharpSpring uses a post-click landing page video to increase free demo signups.

What they did well:

What could be improved:

17. WordStream

This picture shows how WordStream uses a post-click landing page video to increase free trial signups.

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18. ilos

This picture shows how ilos uses a post-click landing page video to increase engagement and free trial signups.

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19. Swagbucks

This picture shows how Swagbucks uses a post-click landing page video to increase conversions and signups.

What they did well:

What could be improved:

20. Cyberlink

This picture shows how Cyberlink uses a post-click landing page video to increase engagement and sales.

What they did well:

What could be improved:

How will you use video post-click landing pages?

When used right, video can be a powerful marketing medium, perfect for storytelling and product demonstrations. We suggest using the above video post-click landing pages as templates to create your next page.

So what have you learned from these examples? What changes can you make on your video post-click landing page after looking through them all?

Let us know in the comments, then begin telling your brand story with the help of an optimized video post-click landing page from Instapage.

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