It’s not uncommon for web users to click away from a post-click landing page because it’s too long or the lead capture form asks for too much information. While a multi-step form is essential to collecting visitor information, many marketers fail to design them correctly and end up losing valuable leads. That’s why it’s imperative you design your post-click landing page to ensure visitors stay engaged and are not intimidated by lengthy forms.
Watch this video to learn the ins and outs of using Multi-Step Forms to achieve your lead generation goals.
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