New Features: Advanced Subaccount Permissions and Privacy [VIDEOS]
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New Features: Advanced Subaccount Permissions and Privacy [VIDEOS]

Last updated on November 2, 2016 by Brandon Weaver in Instapage Updates, Marketing Agency Tips
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Who doesn’t love full customization and designer-friendly features? And, who wouldn’t want more control over their team’s — and client’s — landing pages? And is there anything better than greater control of subaccount permissions and privacy to better manage a team’s workflows?

Answers (in order): No one, no one, and nope.

How do we know? Because you told us.

That’s why in October 2015 we introduced Subaccounts with a variety of team member access and permission levels for your team’s landing pages.

Today we’re excited to announce a series of functional changes to the subaccount management system! These changes facilitate the use of subaccounts by compartmentalizing team-based workspaces with increased privacy and access permissions. So, what does that mean exactly?

What’s new with subaccounts and team management?

Our landing page platform already enables teams and marketing agencies to optimize their ad spend. But we know the more team members and clients you have, the harder it can be to manage those workflows.

Starting today:

  1. Team Members, Domains, and Integrations are now connected to, and managed directly from individual subaccounts.
  2. Each subaccount has a unique authorization token to allow secure publishing access to external content management systems (WordPress, Drupal, etc.).

These features allow for private, team-based workspaces and were designed to facilitate real-world workflows of teams and agencies with global offices. With our new Advanced Subaccount Permissions and Privacy features, agencies can now assign team members to the various client accounts, collaborate with clients, and manage their integrations in a secure manner, directly from their subaccounts.

This capability does not exist in the market today, making Instapage the only landing page and conversion optimization solution for teams and marketing agencies.

If you were ever debating whether to subscribe or upgrade your plan; this is a great time to do so because you’ll have more capabilities and controls with your team’s permission levels and access to the CMS token system.

To further explain, let’s present a few scenarios you may have experienced with the previous version of our subaccount and team management structure — and how this new feature set solves them.

Scenario #1

Previously, Integrations and Domains were managed across all subaccounts.

How these new features solve it

With the new features, Integrations and Domains are managed completely from within the subaccounts, so you don’t have to share any information you’re not comfortable sharing.

Scenario #2

Our Premium users have the ability to invite team members to view and edit content. Our Basic and Pro users did not have this feature before.

How these new features solve it

Basic users can now invite team members with “View” access. Similarly, Professional users can now invite team members with “View” and “Edit” access (see video #1 below). This effectively allows for more collaboration with you and your team to optimize your landing pages for increased conversions.

Scenario #3

Previously, account owners were not able to selectively give permissions to team members to publish to external content management systems, like WordPress and Drupal.

How these new features solve it

Subaccount access tokens ensure that only team members within a subaccount can publish to external content management systems like WordPress, Drupal, and more (see video #4 below).

Scenario #4

Previously, once you connected a domain to a subaccount it was visible across all subaccounts and their team members.

How these new features solve it

Now, account owners can selectively grant access to client custom domains to specific subaccounts and only the team members within that subaccount.

Instapage is the only solution with private and secure features designed for smoothly managing the workflows of an agency or complex marketing team. It’s not lip service!

To get started with these new advanced features, we’ve created a few videos for you:

How to Create a Subaccount and Invite Team Members

How Account Owners Grant Access to Domains within a Subaccount

How to Connect Integrations

Account Owner’s Domain Access Management

How Account Owners Connect to Their Content Management System

With our new Advanced Subaccount Permissions and Privacy features; agencies can now assign team members to the various client accounts, collaborate with clients, and manage their integrations in a more secure manner, directly from their subaccounts.

This capability does not exist in the market today, making Instapage the only landing page and conversion optimization solution for marketing agencies.

These new features are an industry first, helping reinforce Instapage as the most powerful landing page platform and the first and only solution that offers subaccount and team level management features.

Current Instapage customers can sign-in and take advantage of this new feature set today. New customers can start a 30-day trial and upgrade when you’re ready.

We are Instapage, and we believe every promotion deserves a page.

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