All the Right Stuff: 30 Squeeze Page Examples To Leverage for More Conversions

All the Right Stuff: 30 Squeeze Page Examples To Leverage for More Conversions

Last updated on by Ted Vrountas in Conversion Optimization, Landing Page Examples


When it comes to lead capture forms, a lot of people wonder, “What should I ask of my prospects?”

While everyone has their recipe of fields they think are most valuable to their marketing departments, 96% of businesses say that there’s one field that’s absolutely critical. One field that you should, above all others, capture on every single one of your forms.

Email address.

The reason is simple: Email is your most powerful marketing tool, still. Consider these stats:

And while landing pages are great at capturing email addresses, there’s one kind of page that does the job even better. That’s a squeeze page.

What is a squeeze page?

This picture explains what a squeeze page is using a visual example.

Let’s say you’re surfing Facebook, and you click on a link to one of your favorite blogs. You begin reading, and just about halfway through the article, you’re interrupted with a pop-up that asks for your email address.

That’s a squeeze page.

Well, to be fair, that’s only one kind of squeeze page.

Squeeze pages are designed specifically to capture a prospect’s email (and sometimes other things) to grow a business’ subscriber base. The best squeeze page examples not only convince visitors to hand over their email but justify a reason for doing so. You’ll see what we mean later on in the post.

The difference between a squeeze page and a landing page

Landing pages and squeeze pages share the same relationship that rectangles and squares do:

All squares are rectangles, but not all rectangles are squares.

Similarly, all squeeze pages are landing pages, but not all landing pages are squeeze pages. And that’s because landing pages are designed with one particular goal in mind. That goal isn’t always to capture a user’s email address (like the goal of all squeeze pages).

Below are some squeeze pages that we dissected to give you a better idea of how to best grow your email list using them as examples:

1. GQ

This picture shows how GQ Magazine uses a celebrity image on its squeeze page to collect email newsletter signups.

What they did right:

What could be improved:

2. MarketingSherpa

This picture shows how Marketing Sherpa uses a popup squeeze page to collect email newsletter subscribers.

What they did right:

What could be improved:

3. Smart Insights

This picture shows how Smart Insights uses a squeeze page to collect emails and nurture subscribers into paying customers.

What they did right:

What could be improved:

4. Forbes

This picture shows how Forbes uses a squeeze page to collect emails and nurture leads.

What they did right:

What could be improved:

5. NetApp

This picture shows how NetApp uses a squeeze page to collect leads for its email list.

What they did right:

What could be improved:

6. Backlinko

This picture shows how Backlinko uses a social squeeze page to collect email addresses and nurture leads.

What they did right:

What could be improved:

7. Fisher Investments

This picture shows Fisher Investments' squeeze page and how they collect email addresses effectively.

What they did right:

What could be improved:

8. Business Insider

This picture shows how Business Insider uses a free repot on its squeeze page to collect email addresses.

What they did right:

What could be improved:

9. Digital Marketer

This picture shows how Digital Marketers uses a squeeze page to collect email addresses for its social media audit.

What they did right:

What could be improved:

10. Boco Living

This picture shows how Boco Living uses a squeeze page to collect email addresses and nurture leads.

What they did right:

What could be improved:

11. Mindflash

This picture shows how Mindflash uses a squeeze page to capture email addresses and nurture leads.

What they did right:

What could be improved:

12. Investor Carrot

This picture shows how Investor Carrot uses a squeeze page to collect emails and nurture leads.

What they did right:

What could be improved:

13. Elegant Themes

This picture shows how Elegant Themes uses a free offering on its squeeze page to collect emails for its newsletter.

What they did right:

What could be improved:

14. Simply Recipes

This picture shows how Simply Recipes collects email newsletter sign ups from its squeeze page.

What they did right:

What could be improved:

15. Fathom

This picture shows how Fathom uses a squeeze page to collect emails for its travel website's newsletter.

What they did right:

What could be improved:

16. Nomadic Matt

This picture shows how Nomadic Matt uses a squeeze page to collect email addresses to send subscribers travel deals.

What he did right:

What could be improved:

17. AKIRA

This picture shows how Akira uses a squeeze page to collect emails and grow its subscriber list for sales discounts.

What they did right:

What could be improved:

18. Matco Tools

This picture shows how Matco Tools uses a short form, smiling faces, and a testimonial to collect leads from its squeeze page.

What they did right:

What could be improved:

19. Problogger

This picture shows how Problogger uses a squeeze page to grow its email list to nurture into paying customers.

What they did right:

What could be improved:

20. Cookie + Kate

This picture shows how Cookie & Kate uses a squeeze page to collect emails and nurture them into paying customers.

What they did right:

What could be improved:

21. ConversionXL

This picture shows how ConversionXL uses an ebook on its squeeze page to generate conversions.

What they did right:

What could be improved:

We came across another squeeze page of ConversionXL. This time on a blog article:

This picture shows how ConversionXL uses a squeeze page to grow its email list.

What they did right:

What could be improved:

22. CoSchedule

This picture shows how CoSchedule uses a marketing template bundle on its squeeze page to generate conversions.

What they did right:

What could be improved:

23. Incomediary

This picture shows how Incomediary uses a video series on its squeeze page to generate conversions.

What they did right:

24. Mirasee

This picture shows how Mirasee uses a newsletter sign up on its squeeze page to grow its user base.

What they did right:

What could be improved:

25. Emma

This picture shows how Emma email marketing software uses a delayed popup squeeze page to generate conversions.

What they did right:

What could be improved:

26. Search Engine Land

This picture shows how Search Engine Land uses a squeeze page to grow its email list.

What they did right:

What could be improved:

27. Capterra

This picture shows how Capterra uses a free B2B lead gen ebook on its squeeze page to generate conversions.

What they did right:

What could be improved:

28. Loopd

This picture shows how Loopd uses a squeeze page to generate free demo signups and grow its email list.

What they did right:

What could be improved:

29. Web Profits

This picture shows how Web Profits uses a squeeze page to grow its email list and generate conversions.

What they did right:

What could be improved:

30. The Tyson Report

This picture shows how The Tyson Report uses a persuasive headline on its squeeze page to generate conversions.

What they did right:

What could be improved:

Capture emails and grow your subscriber list with a squeeze page

Squeeze pages help marketers build the most valuable tool for nurturing leads and turning them into new customers:

An email list.

To create great squeeze pages, remember to clearly convey to your prospect the value of converting, and actually deliver on it once they’ve handed over their email address.

Use these 30 critiques and Instapage’s fully customizable landing page software to create dynamic squeeze pages that grow your subscriber list.

Have you used squeeze pages before? What are some of your favorite examples? Let us know in the comments!

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