Pixel Tracking in a Cookieless World

by Instapage in Conversion Optimization

In the modern era of digital advertising campaigns, it’s more vital than ever to know how your campaigns are converting. By using pixel tracking, you can attribute results and retarget prospects. With the loss of cookies in marketing, marketers should incorporate pixel tracking to attribute clicks to individuals who have visited or taken action on their site in the past.

What is pixel tracking?

Pixel tracking is a tool marketers use to track how people interact with digital advertising campaigns. Using technology like the Meta Pixel, you can see which ads people are clicking on, how many leads your ads are generating, and even how much revenue your campaigns generate. This information is essential for marketers who want to ensure their efforts convert as efficiently as possible.

Instapage offers an easy way to use pixels on your landing pages and campaigns. With Instapage, you can quickly create pixel-tracking campaigns that will give you the insights you need to optimize your marketing efforts through trackable data.

The value of pixel tracking

Without cookies and other tracking tools, marketers need to rely on data gathered from pixels and tags to know how their campaigns perform. Pixels also play an essential role in helping marketers retarget. Due to changes like those introduced in the iOS 14.5 update, cookies are becoming less prevalent. As a result, marketers must have pixel tracking to attribute results and retarget audiences. By understanding the value of pixel tracking and using it effectively, marketers can ensure their efforts are as successful as possible.

How can I use pixel tracking with Instapage?

Instapage makes it simple to use pixels on your landing pages and campaigns. With our platform, you can:

  • Know when someone visits your page
  • Retarget people who have visited your page
  • Track when someone takes action on your page

Pixels and tags are essential tools for digital marketers in a cookieless world. By using pixel tracking with Instapage, you can attribute results, retarget prospects, and continue to create successful campaigns. Understanding how pixel tracking works and how to use it effectively can help to set your campaign up for success.

For campaigns relying heavily on pixel tracking, the good news is that many platforms like Facebook and Google offer pixel tracking in conjunction with their ad capabilities. Additionally, by incorporating pixels into your accelerated mobile page, marketers can better attribute conversions to specific campaigns and track a customer’s journey from initial awareness through to purchase without cookies.

Retargeting with pixels

To ensure every click meets its full potential, it’s crucial to use pixel tracking to attribute results and retarget prospects. When paired with a relevant ad-to-page journey, pixel tracking can create a powerful marketing funnel that converts prospects by retargeting them with ads for the product or service.

Pixel tracking can also be essential in retargeting audiences that have already interacted with your brand. For example, if someone visits your website but doesn’t make a purchase, you can retarget them with ads for the product they were interested in. This tactic could eventually close the sale and turn a prospect into a customer. By incorporating pixel tracking into your digital advertising campaign, you can create an optimized marketing strategy that’s more likely to convert leads into sales.

Instapage makes it easy to use pixels on your landing pages and campaigns. Our platform allows you to track when someone visits your page, when they take action on your page, and retarget people who have seen it.

If you’d like to explore the power Instapage can unlock for your marketing campaigns, schedule a demo or reach out to our team to learn more about how to use pixel tracking in your next campaign.

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