Design Without Limits: 3 New Design Features from Instapage

Design Without Limits: 3 New Design Features from Instapage

Last updated on by in Instapage Updates


Humble brag alert: Instapage is the most customizable landing page solution available. With more than 200 fully customizable templates and industry-first features such as:

No other landing page platform can match our customization capabilities. (We now return you to your boast-free blog post.)

Among our customers creating landing pages, many of you are designers (even if your title doesn’t specify that — you play the role of a designer).

Getting to understand you, the designer’s needs, has been an enlightening process. From the many insights gleaned from our countless conversations with designers, it became clear that a few of your needs weren’t being fully addressed. Among them, you need the ability to place and align elements with pixel-perfect precision and a platform that enables you to quickly design and iterate projects to meet the business goals.

So here they are.

Today’s announcement is another step to making our landing page platform the most sophisticated and designer-friendly in the world.

What are the new design features?

We have released a set of design features that allow Instapage users to create pixel-perfect, on-brand landing pages more efficiently, that speed up design and review processes, and ultimately drive more conversions.

All-in-one software doesn’t specialize in any specific marketing discipline, so it’s not likely they offer any of these features. That’s why you need a best-of-breed landing page solution like Instapage.

Instapage is the only landing page platform that includes the Edge Measurement and Axis Lock design features.

Key features and benefits of our new design features

Feature #1: Edge Measurement

Edge Measurement will replace the X & Y coordinates display and allows users an easier way to precisely align elements and groups of elements to other elements or the boundaries of your landing page. With Edge Measurement, you can maintain consistent padding, balance, and symmetry across your entire page.

Below you see the pixel distances displayed from the surrounding borders as the image is moved in all directions. Simply click the element, hold alt and shift, and press the arrow keys to move the element to your desired location:

Feature #2: Axis Lock

Ever get annoyed dragging elements to line them up with the green guiders? Those guiders still exist, but the Instapage Axis Lock feature makes the alignment process much easier. Now you can maintain consistent padding, balance, and symmetry across elements and sections.

In this gif, notice how the image moves perfectly along the horizontal axis even though the mouse is moving in all directions. Simply click the element, hold shift, and move to your desired position:

Axis Lock also functions along the vertical axis, just move the mouse up and down to your desired position.

Feature #3: Keyboard Shortcuts

Design landing pages more quickly and efficiently through familiar keyboard shortcuts to perform commonly used actions. Add, delete, and group new objects, send landing page elements to the front, to the back, access Edge Measurement, and more:

edge measurement keyboard shortcut
edge measurement keyboard shortcut hotkey

Pain points and how the new design features solves them

Pain point #1

It’s difficult to measure pixel distance between elements and elements between sections.

How the design features solve it:

Instapage is the only landing page platform that now includes the Edge Measurement and Axis Lock features. Both features allow you to measure pixel distance between elements, groups of elements, and sections to ensure horizontal and vertical alignment with other elements.

Pain point #2

It’s difficult to eyeball horizontal and/or vertical distance to other elements and requires a workaround to precisely measure pixel distance.

How the design features solve it:

Instapage is the only landing page platform that now includes the Edge Measurement and Axis Lock features. Both features allow you to measure pixel distance between elements, groups of elements, and sections to ensure horizontal and vertical alignment with other elements.

Pain point #3

Just using the mouse and clicking on the functionality I need slows down my design process and isn’t efficient.

How the design features solve it:

Instapage now offers Edge Measurement, Axis Lock, and Keyboard Shortcuts, which allow you to perform common design actions in the Instapage builder faster and makes your landing page creation process more efficient.

Pain point #4

The time it takes to learn how to access certain functionalities in a new solution makes me hesitant to try a new design product.

How the design features solve it:

Instapage now offers Edge Measurement, Axis Lock, and Keyboard Shortcuts, which allow you to perform common design actions in the Instapage builder faster and makes your landing page creation process more efficient.

Design customized landing pages without limits

Create great brand experiences across all your landing pages knowing they are perfect down to the last pixel. All three design features are available for all Instapage customer plans. Build your 100% customizable landing page today and publish faster than ever with our new pixel precision and keyboard shortcut design features.

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