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Simplifying the Header Bidding Process & What Marketers Should Know
Advertising

Simplifying the Header Bidding Process & What Marketers Should Know

While more efficient than traditional ad buying, programmatic ad buying still has its drawbacks. Among them are lost…

LinkedIn Account Based Marketing for All: How to Do It Right (Examples)
Advertising

LinkedIn Account Based Marketing for All: How to Do It Right (Examples)

No brand wants to waste time or budget on uninterested consumers, which is why today’s digital marketing landscape is…

5 Moz Landing Page Examples That Convert from Paid Ads & Facebook
Landing Page Examples

5 Moz Landing Page Examples That Convert from Paid Ads & Facebook

Moz — a brand that traditionally focuses on SEO software and solving organic search rank formulas — ironically…

11 Proven Ways Your Boutique Agency Can Win Clients Over Larger Agencies
Lead Generation

11 Proven Ways Your Boutique Agency Can Win Clients Over Larger Agencies

They say second place is the first loser, but in 1962, Avis begged to differ. With their “We Try Harder”…

How Account Based Advertising Works, Complete Benefits & Why You Can’t…
Advertising

How Account Based Advertising Works, Complete Benefits & Why You Can’t…

Google display ad benchmarks show that targeted campaigns underperform with a paltry 0.09% click-through rate. It…

Global Blocks Demo: How to Update All Your Pages with One Click [Videos]
Instapage Updates

Global Blocks Demo: How to Update All Your Pages with One Click [Videos]

Earlier this year we announced Instablocks™ to the Instapage platform where marketers can now create page blocks to…

A Look Inside Google Ads Smart Bidding & Automated Bidding Strategies
Post-Click Automation

A Look Inside Google Ads Smart Bidding & Automated Bidding Strategies

You’ve worked hard to create a stellar website. You’ve built quality Google Ads campaigns and used experiments…

What are YouTube Overlay Ads & Why Should Marketers Use Them?
Advertising

What are YouTube Overlay Ads & Why Should Marketers Use Them?

Based on the percentage of U.S. adults who use social media, YouTube has become the world’s largest social media…

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