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Unlock More Flexibility & Custom Integrations With the Newly Launched…
Instapage Updates

Unlock More Flexibility & Custom Integrations With the Newly Launched…

Marketing teams and agencies have specialized needs. Whether that’s syncing…

Fahad Muhammad by Fahad Muhammad
6 Ecommerce Landing Page Best Practices to Inspire You
Landing pages

6 Ecommerce Landing Page Best Practices to Inspire You

Your ecommerce website has one job to do: make the sale. But here’s the…

Fahad Muhammad by Fahad Muhammad
70 Personalization Statistics Every Marketer Should Know in 2025
Advertising

70 Personalization Statistics Every Marketer Should Know in 2025

We have moved on from the era of simple personalization to hyperpersonalization.…

Fahad Muhammad by Fahad Muhammad
7 Reasons Why You Should Use Google Ads
Google Ads

7 Reasons Why You Should Use Google Ads

Though Meta and TikTok Ads may have the shiny new object phenomenon going for…

Fahad Muhammad by Fahad Muhammad
How to Use Heatmaps to Improve Campaign Results
Conversion Optimization

How to Use Heatmaps to Improve Campaign Results

With drag-and-drop landing page builders like Instapage, creating a landing page…

Fahad Muhammad by Fahad Muhammad
100-Point Landing Page Audit Checklist for Creating Pages in 2025
Landing pages

100-Point Landing Page Audit Checklist for Creating Pages in 2025

Is your landing page not converting as well as it should be? Is the bounce rate…

Fahad Muhammad by Fahad Muhammad

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5 Best Practices to Optimize Google Ads for Conversions
Conversion Optimization

5 Best Practices to Optimize Google Ads for Conversions

You’ve probably heard this advice more times than you can count: Optimize your Google Ads. But just what does that…

Fahad by Fahad
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What Is a Good Bounce Rate for a Landing Page?
Landing pages

What Is a Good Bounce Rate for a Landing Page?

Bounce rate is a metric that many marketers worry about—and with good reason. Bounce rates are often far too high,…

Hunter by Hunter
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9 Examples of Effective Google Ads Campaigns
Google Ads

9 Examples of Effective Google Ads Campaigns

If you’re looking for examples of wonderfully executed Google Ad campaigns, you’ve come to the right place. In…

Hunter by Hunter
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How to Reduce Your Average CPC in 10 Steps
Advertising

How to Reduce Your Average CPC in 10 Steps

You can find many tips on how to reduce your cost per click, but lowering the average CPC lies in improving your Quality…

Hunter by Hunter
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7 Search Engine Marketing Best Practices to Follow in 2021
Conversion Optimization

7 Search Engine Marketing Best Practices to Follow in 2021

It’s been 20 years since the launch of Google Ads, and yet, many advertisers have continued to rely on the same PPC…

Hunter by Hunter
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8 Examples of Effective DTC Advertising
Advertising

8 Examples of Effective DTC Advertising

Effective direct-to-consumer advertising caters to the customer’s journey. The experience should support a continuous…

Instapage by Instapage
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5 Facebook Advertising Best Practices to Follow in 2021
Conversion Optimization

5 Facebook Advertising Best Practices to Follow in 2021

Every year brings new advertising opportunities—advertising trends, technology, and tactics are never stationary. To…

Fahad by Fahad
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7 Ways to Optimize Facebook Ads and Boost Conversions
Conversion Optimization

7 Ways to Optimize Facebook Ads and Boost Conversions

We’ve all seen the stats that show just how popular Facebook is. During the fourth quarter of last year, Facebook…

Fahad by Fahad
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