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Unlock More Flexibility & Custom Integrations With the Newly Launched…
Instapage Updates

Unlock More Flexibility & Custom Integrations With the Newly Launched…

Marketing teams and agencies have specialized needs. Whether that’s syncing…

Fahad Muhammad by Fahad Muhammad
6 Ecommerce Landing Page Best Practices to Inspire You
Landing pages

6 Ecommerce Landing Page Best Practices to Inspire You

Your ecommerce website has one job to do: make the sale. But here’s the…

Fahad Muhammad by Fahad Muhammad
70 Personalization Statistics Every Marketer Should Know in 2025
Advertising

70 Personalization Statistics Every Marketer Should Know in 2025

We have moved on from the era of simple personalization to hyperpersonalization.…

Fahad Muhammad by Fahad Muhammad
7 Reasons Why You Should Use Google Ads
Google Ads

7 Reasons Why You Should Use Google Ads

Though Meta and TikTok Ads may have the shiny new object phenomenon going for…

Fahad Muhammad by Fahad Muhammad
How to Use Heatmaps to Improve Campaign Results
Conversion Optimization

How to Use Heatmaps to Improve Campaign Results

With drag-and-drop landing page builders like Instapage, creating a landing page…

Fahad Muhammad by Fahad Muhammad
100-Point Landing Page Audit Checklist for Creating Pages in 2025
Landing pages

100-Point Landing Page Audit Checklist for Creating Pages in 2025

Is your landing page not converting as well as it should be? Is the bounce rate…

Fahad Muhammad by Fahad Muhammad

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How to Combine SEO and PPC Efforts Effectively
Conversion Optimization

How to Combine SEO and PPC Efforts Effectively

Many digital marketers think of search engine optimization (SEO) and Pay-Per-Click (PPC) campaigns as polar-opposite…

Diana by Diana
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ROAS vs. ROI: Which Metric Should You Use?
Conversion Optimization

ROAS vs. ROI: Which Metric Should You Use?

Advertising ROI and ROAS are both important metrics—and are often used interchangeably. In fact, they are different…

Hunter by Hunter
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4 Most Common Types of Ad Conversions & When to Use Them
Conversion Optimization

4 Most Common Types of Ad Conversions & When to Use Them

In digital marketing, we talk a lot about conversions. So much so that you probably feel like an expert from having heard…

Hunter by Hunter
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5 Tools for Fixing Landing Page Load Speed Problems
Conversion Optimization

5 Tools for Fixing Landing Page Load Speed Problems

Slow loading pages can kill your conversions. Your landing page copy could be stellar, your headline impactful, and your…

Hunter by Hunter
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How to Use Cognitive Biases to Increase Conversions
Conversion Optimization

How to Use Cognitive Biases to Increase Conversions

Do you think you behave rationally? Well, think again. Humans don’t think or act as rationally as we would like to…

Fahad by Fahad
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How to Use 2021’s Hottest Design Trends on Your Landing Pages
Conversion Optimization

How to Use 2021’s Hottest Design Trends on Your Landing Pages

You only get one chance to make a first impression—if you fail to make a good one, it sets a bad tone for the entire…

Fahad by Fahad
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Facebook or Instagram? When to Use Each Platform
Advertising

Facebook or Instagram? When to Use Each Platform

Facebook and Instagram are two of the biggest and most popular social media platforms. 2021 statistics show that there are…

Hunter by Hunter
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A 5-Step Guide to Developing a Successful Social Media Strategy
Advertising

A 5-Step Guide to Developing a Successful Social Media Strategy

From influencing social change and setting trends to increasing brand awareness and strengthening audience relationships,…

Fahad by Fahad
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