Meta’s social media platform Facebook has a lot of users—2.93 billion of them as of Q1 2022. Around 179 million…
Cue the social platform that’s the talk of the town—TikTok. Though the platform has been around since 2016,…
At its core, conversion rate optimization (CRO) in digital marketing is a process that uncovers friction in your ad…
As an advertiser, you know “conversions” have become a bit of a buzzword: ”more advertising…
Even with a refreshed focus on conversion rate optimization (CRO) best practices, some marketers still struggle to find…
Welcome emails are a lot like online dating—your subscribers signed up for your list because they were attracted to…
More and more companies are guiding their prospects through the customer journey with an omnichannel marketing strategy.…
In today’s advertising climate, monitoring ROAS is arguably more important than ever. According to recent statistics,…
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