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Low ROAS? Here’s Why It’s Happening & How to Solve It
Conversion Optimization

Low ROAS? Here’s Why It’s Happening & How to Solve It

You set up an ad campaign in the hopes of generating as many clicks as possible to increase your traffic volume. After…

What is Retargeting? Everything You Need to Achieve Greater ROI
Conversion Optimization

What is Retargeting? Everything You Need to Achieve Greater ROI

Retargeting allows you to keep your brand in front of your potential customers after they have left your…

Tutorial: Increase Engagement and Get More Leads with Multistep Forms
Conversion Optimization

Tutorial: Increase Engagement and Get More Leads with Multistep Forms

It’s not uncommon for web users to click away from a post-click landing page because it’s too long or the lead…

3 Steps to Setting up Campaign Goals and Digital Advertising KPIs
Advertising

3 Steps to Setting up Campaign Goals and Digital Advertising KPIs

Along with fine-tuning campaign budgets, optimizing ads, analyzing digital advertising KPIs, and personalizing landing…

How to Improve Your Google Ads Landing Page Experience
Conversion Optimization

How to Improve Your Google Ads Landing Page Experience

Many advertisers think a user’s brand journey starts with the ad click. However, to get that ad click, they need to…

Bing Ads vs. Google Ads: Which Ad Platform is Right For You
Advertising

Bing Ads vs. Google Ads: Which Ad Platform is Right For You

When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform…

11 Common Causes of Slow Landing Page Load Speeds
Conversion Optimization

11 Common Causes of Slow Landing Page Load Speeds

You know you need to improve your landing page load speeds, but you don’t know what’s bogging them down.…

Slay Your D2C Marketing Strategy With Facebook Ads
Conversion Optimization

Slay Your D2C Marketing Strategy With Facebook Ads

The real secrets to Facebook success lie in the way we view the advertising platform. Far from being another surface-level…

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