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How to Maximize ROAS with Social Ad A/B Testing
A/B Split Testing

How to Maximize ROAS with Social Ad A/B Testing

It can be challenging to stand out and reach your target audience effectively. With ever-increasing competition, marketers…

5 Key Digital Advertising Trends You Need to Implement in 2023
Lead Generation

5 Key Digital Advertising Trends You Need to Implement in 2023

AI, influencer marketing, short-form videos—these are just a few of the digital advertising trends marketers are…

Paid Search Ads 101: Everything You Should Know
Advertising

Paid Search Ads 101: Everything You Should Know

Paid search advertising is one of the most popular forms of pay per click (PPC) advertising. It involves brands paying…

Defining Behavioral Segmentation with 7 Examples
Marketing Personalization

Defining Behavioral Segmentation with 7 Examples

Marketing segmentation for most brands relies solely on traditional approaches, such as geographical and demographic…

How Financial Service Providers Use Landing Pages
Landing Page Examples

How Financial Service Providers Use Landing Pages

By 2023, digital advertising spend in the financial industry is expected to reach $30.75 billion, this also includes…

Why Digital Marketers Need Collaboration
Instapage Updates

Why Digital Marketers Need Collaboration

Marketing teams thrive on collaboration. And when you’re building personalized landing pages for specific audiences,…

Build Better Campaigns With Conversion Storytelling
Conversion Optimization

Build Better Campaigns With Conversion Storytelling

Conversion storytelling is the practice of personalization to build strong bonds between brands and customers. It’s a…

Introducing Instapage 3.5
Instapage Updates

Introducing Instapage 3.5

We’ve introduced new improvements that make it easier to build landing pages on Instapage. Together, these…

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