7 Intercom Landing Page Examples to Help Guide Your Next Design

7 Intercom Landing Page Examples to Help Guide Your Next Design

Last updated on by Marcus Johnson in Landing Page Examples


According to Accenture’s 2015 B2B Customer Experience Survey, 79% of B2B executives believe a differentiated customer experience has a direct impact on business results. Customer experience is increasingly important to business strategy and is one reason why Intercom, a customer messaging and engagement platform, has grown very well since its founding in 2011.

Businesses are better recognizing the relationship between customer engagement and growth, but that isn’t the only factor for Intercom’s success. Intercom also has a strong digital marketing strategy and uses landing pages to generate leads.

Landing pages are standalone pages that use persuasive elements such as compelling headlines, hero shots, social proof, and contrasting CTAs to convince visitors to take action on an offer. That action could be to download an ebook, register for a product demo, sign up for a free trial, etc.

In today’s article, we examine a variety of Intercom landing pages to assess how effectively each page is optimized for conversions.

7 Intercom landing pages optimized for conversion

(For shorter pages, we’ve displayed the entire page. For longer pages, we’ve only show above the fold, so you may need to click through to the page to see some of the points we discuss. Also, keep in mind that some pages may be undergoing A/B testing with an alternate version than is displayed below.)

1. To encourage downloads of their customer support book

Intercom landing page ebook

What the page does well:

What the page could change or A/B test:

2. To generate downloads for a customer engagement book

Intercome landing page customer ebook

What the page does well:

What the page could change or A/B test:

3. To offer their onboarding ebook

Intercom landing page ebook onboarding

What the page does well:

What the page could change or A/B test:

4. To increase newsletter subscriptions

Intercom landing page newsletter

What the page does well:

What the page could change or A/B test:

5. To generate interest in their onboarding webinar

Intercom generates interest in their onboarding webinar by driving traffic through social media. Their Twitter post links to the corresponding landing page below:
intercom landing page tweet
Intercom landing page webinar

What the page does well:

What the page could change or A/B test:

6. To encourage prospects to start a free trial

Intercom landing page free trial

What the page does well:

What the page could change or A/B test:

7. To generate downloads for their product building ebook

Intercom landing page ebook product

What the page does well:

What the page could change or A/B test:

Which Intercom landing page inspired your next design?

Intercom does an exemplary job of optimizing their landing pages with persuasive elements like hero shots, short forms, and social proof. Each example above demonstrates their ability to design professional landing pages while leveraging a variety of elements.

Did one of these Intercom landing page examples inspire your next page? Let us know by tweeting us. Then, design your next professional landing page with Instapage. Our designer-friendly platform and 100% customizable templates will help your team maximize its next campaign’s results.

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