Improve Contact Management & Targeted Communication with Contacts & Lists

Leads are the most valuable outcome of your marketing campaigns—they’re the foundation of your pipeline and a key asset for growth. But generating leads is just the beginning.

To get the most out of your campaigns, you need to engage your leads across their entire lifecycle. Marketing doesn’t stop at lead generation—it’s about staying top of mind and nurturing your leads into customers through personalized, well-timed touchpoints.

That’s why we’re excited to introduce our newest features: Contacts and Lists. You can now manage all your contacts in one central location directly in Instapage—you can also follow up with them faster by automatically creating contacts and building lists from form submissions.

Let’s break these features down.

What is the Contacts feature?

Contacts represent unique records of your leads or individuals. You can create these contacts automatically from form submissions, in bulk from existing leads, or from manually inputting fields.

Once a contact is created, all of their information is centralized in a single contact record, and any future form submissions from the same contact are captured there instead of creating duplicate records.

The Contacts feature lets you view all your contacts through the new ‘Contacts’ section in your Instapage Dashboard’s Workspace sidebar. You can manage your existing contacts or manually create new contacts.

To make segmentation easier and more seamless, you can also search or filter contacts to download or add them to lists easily.

What is the Lists feature?

Lists represent a collection of contacts. The new feature allows you to view all your contact lists through the new ‘Lists’ section in the Instapage Workspace sidebar.

In the sidebar, you can find, manage, and download your existing lists. You can also easily create new ready-to-use lists from filters in the ‘Contacts’ section. Instapage users can even have contacts added to existing or new lists when they are created, such as directly from form submissions, letting you put your list building and gathering on autopilot.

Why Contacts and Lists matter for effective outreach

Contacts and Lists will help you streamline your contact and lead processes and focus on what matters most—engaging with your audience.

So, if you’ve launched a marketing campaign for a new product launch. You can use Lists to segment audiences based on interests in similar products, locations, or industries. You’re not spending precious time managing and sorting contacts, but are focused on delivering the right messages to your segmented audiences and improving your chances of conversions.

Planning a personalized outreach campaign? Segment your audience by specific criteria, such as location, behavior, or interests, and ensure you communicate with each lead in the way that best suits them.

With Contacts and Lists, you get to:

• Access and manage all contacts in one place
• Capture all necessary information in a single record
• Automatically create contacts and lists
• Bulk deduplicate leads into unique contacts
• Easily create and add contacts to lists
• Segment contacts by specific criteria
• Download targeted lists and reach out faster

Streamline your communications and follow-ups with Contacts and Lists

With Contacts and Lists, you can bring all your leads and contacts into one central location. Each contact record captures every detail, so you never have to search multiple places for information again—reducing manual effort, eliminating the risk of missing key details, and ensuring that you always have your lists segmented and marketing campaigns sorted.

Want to see Contacts and Lists in action and start accelerating your outreach? Sign up for the 14-day free trial and try Instapage’s new features today.