As we wrap up another exciting year, we’re reflecting on how far Instapage has come, and 2025 stands out as a defining chapter in our journey.
This year, we continued listening closely to our customers, uncovering what today’s marketers need: to do more with less, faster, and better. To launch more campaigns with less resources, personalize content to maximize performance, and engage with their audiences through their entire journey from the first impression to the first sale and beyond. In 2025, that vision truly came to life — Instapage evolved beyond landing pages to become a more complete, end-to-end conversion marketing platform.
With new built-in marketing tools and powerful automation and personalization capabilities, Instapage made it easier than ever to scale campaigns efficiently, optimize workflows, and eliminate wasted time and spend.
Let’s take a look back at the key milestones that shaped Instapage in 2025, and how they’re setting the stage for what’s next.
Instapage is now more than a landing page builder
Instapage has always been your complete landing page platform, built to help you maximize the performance of your paid ads. But as marketing teams shrink and take on more channels and responsibilities, we wanted to bring our same ease of use and performance expertise to more of your marketing work. Now, you have all these additional marketing capabilities, built right inside of Instapage:
- Email: Design and send emails from a template or custom HTML, and ensure your emails hit the inbox with spam protection.
- Collections: Generate and manage 10s to 100s of pages created from a shared template and content table, functioning as your pages CMS.
- Websites: Build full, multi-page websites that boost your organic reach with SEO-friendly templates, sitemap generations, and the same easy-to-use, drag-and-drop page builder.
- Contacts with Custom Fields: Capture specific contact data that enables more targeted and effective outreach.
Execute marketing campaigns at scale
In addition to Collections, which enables bulk page generation, we introduced several other new features, each tailored to help you easily execute at scale.
We know today’s marketing teams are leaner than ever and need a platform that speeds them up, not slows them down, especially as you further your digital marketing efforts and investments. That’s why we leaned into the Instapage scalability differentiator and gave you more tools to automate your workflows and seamlessly grow your campaigns and revenue:
- Global Elements: Building on the popularity of Global Canvas Blocks, you now have Global Forms, Popups, and Fluid Grid Blocks to make hundreds of updates across pages in seconds.
- Instapage API: Build custom reports, integrations, and features to automate your workflows and campaigns.
- Form Submission Email Automation: Create an automated email, connect it to your form, and let Instapage handle the rest.
Launch campaigns even faster
In marketing, speed to launch can be the difference between winning and losing. When campaigns move quickly, you can learn, iterate, and capture opportunities before competitors do. Since the beginning, we’ve been focused on removing roadblocks and dependencies for marketers, helping you launch faster than any other platform. That didn’t change this year. Even as we expanded our platform offering, the following new features show our continued commitment to helping you launch fast and win:
- New Page Templates and Catalog: Find and launch high-converting pages faster with 64 new, conversion-optimized templates, and a revamped catalog experience.
- Auto-Connect Domains (with Entri): Connect your domain in one simple step with the new automatic option powered by Entri, and avoid technical troubleshooting and confusion.
- Accordion: Add collapsible sections, such as FAQs, to your pages without code.
- AI-Generated Placeholders for Collections: Let AI do the heavy lifting. Generate optimal text placeholders for your Collections with AI, and just add your content to go live.
What’s next for Instapage in 2026
As we look ahead to 2026, our focus remains the same: helping you efficiently market, grow, and stay ahead. We’ll continue to expand what you can do directly in Instapage, making it easier to complete more of your marketing activities in one place. We’ll also keep implementing AI seamlessly into the platform to accelerate your workflows, campaigns, and conversions.
Teams and budgets are smaller, markets are more crowded than ever, and the pressure to deliver has never been higher. We’re committed to helping you maximize your campaigns and effort, and see them actually pay off. We can’t wait to show you what’s next.
To try the features you’ve read about, sign up for your 14-day free trial today.