Marketing teams and agencies have specialized needs. Whether that’s syncing landing page performance data with an analytics dashboard, integrating with an internal CRM, or automating workflows across multiple tools—having the flexibility to customize your landing pages and marketing campaigns is key.
That’s why we’re excited to announce the Instapage API, giving you the power to build custom reports, integrations, and features that accelerate your workflows. Whether you want to sync landing page performance data with your analytics stack, connect your in-house systems, or extend Instapage’s capabilities, our API makes it possible. With these tools, you can create custom solutions tailored to your unique marketing needs.
As you explore these possibilities, we recommend involving your development team to clarify what’s possible and where they can provide support.
Let’s now dive into the details.
What’s included in the new API feature
The Instapage API allows developers to interact with the Instapage platform programmatically. With our API endpoints, you can get detailed data on all your workspaces, pages, personalizations, and team members. For each page, you can retrieve analytics, form submissions, and even programmatically publish or unpublish pages. You can also programmatically automate workspace and team management.
Here are some ways to use the Instapage API.
Build custom reports
Gain deeper insights into your marketing campaigns by bringing Instapage data into your business intelligence and analytics tools. Use API endpoints to retrieve detailed data on your landing pages and leads, then create reports that help you optimize conversions and track performance trends over time.
Integrate Instapage with any tool
Seamlessly connect Instapage with your in-house systems, CRMs, messaging apps, and third-party tools. Automatically send form submissions to your preferred platforms, sync data across your marketing stack, and eliminate manual data entry.
Automate workflows
Programmatically manage your workspaces and team permissions, ensuring your marketing team operates efficiently. Automate repetitive tasks like page publishing and unpublishing, set up alerts for performance fluctuations and build scripts that make your workflows more efficient. For example, you can delete a user from all Instapage workspaces as part of the employee offboarding flow, add an employee to all workspaces when they join the marketing team, and more.
Create custom features
With the Instapage API, the possibilities are endless. Develop unique features tailored to your marketing needs—whether it’s setting up automatic performance monitoring, scheduling landing page activations, or triggering notifications based on real-time conversions.
The Instapage API allows you to have the tools you need to create endless custom solutions based on your individual business needs. You can use it to:
- Audit team member usage by workspace
- Generate complete lists of your pages within a workspace
- Publish/unpublish pages
- Get analytics data based on the list of workspaces and pages
How to get started with the Instapage API?
Getting started with the Instapage API is simple:
- Generate your API Token in your account settings
- Include the token in the header when calling our API
- Access our endpoints to retrieve and manipulate data across workspaces, pages, personalizations, and team management
You can find all the technical documentation for the Instapage API here. It includes information about the type of data you can fetch, examples in shell, javascript and typescript, and information about potential error codes.
It also mentions the rate limit: you are limited to 200 requests per minute—which is quite an impressive number. However, if you exceed this limit, it will result in a 429 Too Many Requests response status.
Another quick and easy way to get started is to use the Google Sheets Report Template
our team put together. This allows you to generate a full account report without any dependencies. All you need is your API token.
The report includes details like your number of published pages and total unique monthly visitors, along with insights such as your top 10 pages by traffic and their conversion rates.
What are you going to use the Instapage API for?
Whatever functionality you can think of, you can potentially use the Instapage API for.
Marketing teams can create a custom dashboard that combines landing page performance with paid ad metrics, email campaign data, and CRM information for a complete view of the customer journey.
Agencies can use the Instapage API to develop an automated system that creates, publishes, and monitors client landing pages based on campaign parameters, significantly reducing manual setup time.
DTC and ecommerce brands can use the feature to build a solution that automatically adjusts landing page content based on inventory levels and promotional schedules, ensuring perfect alignment between ads and available products.
The Instapage API empowers you to bring your landing page data and functionality wherever you need it, creating seamless workflows that save time and drive better results.
Are you ready to start creating more efficient, more optimized marketing campaigns with Instapage? Start your 14-day free trial today.
