Back in January, we announced Instablocks™, one of our most significant product updates to date. The feature is an industry first because advertisers and marketers can create page blocks that can be used as building blocks to quickly and easily create a high volume of post-click landing pages. This enables advertisers to create matching post-click experiences just as fast as they create ads.
With Instablocks, customers can create and save custom blocks to reuse across their post-click landing pages, or leverage out-of-the-box Instablock Templates, similar to our existing post-click landing page templates. Now, Instapage customers can quickly scale to hundreds of post-click landing pages by cutting duplication of creative work.
Yet, when you have dozens, hundreds, or even thousands of pages to update with the same block, you may dread the thought of doing them individually. For that, we have Global Blocks.
What are Global Blocks?
Global Blocks makes it easy for advertisers and marketers to manage and update all of their post-click landing pages in a single click.
For the first time ever, you can create a custom block, use it globally across all your post-click landing pages, and make updates to all those pages with one click. This helps advertisers and marketers with high-volume, high-velocity campaigns to create, manage, and update global brand templates at scale.
Whether it’s a testimonial block, CTA block, or more, Global Blocks allow you to personalize, test, optimize, and update branded content to continually increase conversions.
How do they work?
To create a global block, edit a page block. Then click more (three dots) in the upper-left corner of the block, and click “Save as a Global Block.” Name it, and save it:
To insert a Global Block, click “Instablocks” in the upper-left corner, then “Global Blocks.” Here you will see thumbnails of all your saved Global Blocks. Click on the image and insert:
Once you are done, click “Apply Changes” in the top-right corner. At this point you will see a window reminding you these updates will be applied to all pages that include this Global Block:
Now with Global Blocks, you can:
- Build, manage, and update hundreds or thousands or post-click landing pages simply by using pre-built custom blocks
- Keep all your post-click landing page content up-to-date to continually increase conversions
- Maintain global brand templates at scale
In combination with Instablocks, Global Blocks offers an improved workflow because you can reduce the duplication of creative work and manual updates.
Why do advertisers need Global Blocks?
Large-scale advertisers and marketers create campaigns for tens of thousands of prospects at a time, which involves creating post-click experiences that need to be tested and optimized, and constantly require updating to increase conversions.
Instablocks solved the problem of quickly building hundreds or thousands of post-click landing pages with reusable, branded blocks. But updating content still remains time-consuming and involves a lot of repetitive manual work.
If you’re a marketer who manages hundreds or thousands of post-click landing pages today, imagine how challenging a copy change, an image update, or even overhauling an entire section’s worth of content across multiple post-click landing pages is today.
Now imagine doing it with one click.
A common example
One common post-click landing page best practice is to include the copyright year in the footer because it demonstrates what year the offer is applicable and shows that your brand is up-to-date. But when you don’t update the year, prospects may wonder if the offer you have is still available, or if they can trust you with outdated information.
How many of your post-click landing pages still show 2017? Whatever that answer is, with Global Blocks you can make the change to 2018 for all pages in a few seconds.
Who has access to Global Blocks and Instablocks?
Global Blocks is available to Enterprise customers only. Instablocks is available to all customers on the Core, Optimizer, Team & Agency, and Enterprise plans. Existing customers on legacy plans can save blocks, but will need to switch to one of our new plans to access and reuse saved blocks.
Feature and benefit of Global Blocks
Global Blocks empowers Instapage enterprise customers to create, manage, and update global brand templates at scale. Whether it’s a testimonial block, CTA block, or anything else, this new feature allows you to personalize, test, optimize, and update branded content to continually increase conversions.
Pain points & how Global Blocks solves them
Pain point #1: I have hundreds of post-click landing pages and often need to make some minor updates to specific sections across multiple pages. I spend lots of time making manual changes.
Solution: For the first time ever, you can use Global Blocks to create a custom block, use it globally across hundreds or thousands of post-click landing pages, and make updates to all those pages with a single click.
Pain point #2: I need templatized post-click landing pages that can be quickly edited en-masse.
Solution: With Global Blocks and Instablocks, you can now quickly build, manage, and update hundreds or thousands of post-click landing pages simply by using reusable pre-built blocks.
Get your Global Blocks demo today
Instablocks empowered our customers to scale their post-click landing page production more efficiently. Global Blocks takes it a step further by saving you time and improving your workflow when the same update is required on multiple post-click landing pages or when a particular block has proven to perform really well.
Save yourself the time and headache and get a Global Blocks demo today.
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