15 Ways HubSpot Uses Landing Pages to Generate Leads and Drive Sales

15 Ways HubSpot Uses Landing Pages to Generate Leads and Drive Sales

Last updated on by in Landing Page Examples

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HubSpot. You’ve heard the name, read their blog, downloaded an ebook; you may have even attended their annual conference.

HubSpot delivers a lot of content but, when you search HubSpot, you will notice that they don’t identify themselves as a content creation company. Instead, they bill themselves as an inbound marketing software company.

Which is, of course, exactly what they are:
This HubSpot landing page shows marketers how HubSpot appears in search engine results as an inbound marketing software company.

Like most businesses today, HubSpot understands the best way to build their inbound marketing software company is to use landing pages. They even offer a landing page tool in their marketing suite of products, but it’s safe to say, HubSpot does not specialize in landing page software. (As a former HubSpot customer and someone who was a regular user of their landing page tool, I struggled with its limited functionality when creating landing pages of my own.)

While not the most robust landing page builder, HubSpot does clearly “get it” when comes to successfully implementing lead generation techniques that work; like frequently posting to social media, sending emails, and writing blog articles, etc. that feature a call-to-action that leads to a landing page.

HubSpot does this quite well. So well that we thought it would be a good exercise to examine some of HubSpot’s landing pages to see how they use these dedicated pages to generate leads from a variety of gated content.

15 Ways HubSpot landing pages generate leads and sales

Before launching into our assessment, it's important to point out two things. First, while HubSpot's landing pages are great for lead nurturing purposes, it is best to create your dedicated landing pages on a platform that offers full design, customization, and integration capabilities.

Second, keep in mind for shorter landing pages, we’ve shown the entire page. For longer pages, we have only displayed above the fold. If this is the case, you may need to click through to each HubSpot landing page to see some of the points discussed. Some examples may be in A/B testing so you may encounter an alternate version of that page and not the one that is displayed in this article.

1. Annual report

This picture shows a HubSpot landing page that generates leads by offering a "State of Inbound" marketing report.

What the page does well:

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2. Increase event attendees

This HubSpot landing page shows marketers how they use a networking event to generate more brand awareness and thought leadership.

What the page does well:

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3. Free trial

This HubSpot landing page shows marketers how they use a free 30 day trial to generate leads and drive new sales.

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4. Free stock photos

This HubSpot landing page shows marketers how they use free stock photos as gated content to generate leads and grow their email list.

What the page does well:

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5. Free CRM signups

This HubSpot landing page shows marketers how they use their freem CRM to generate leads and ultimately new sales.

What the page does well:

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6. Visual design templates

This HubSpot landing page shows marketers how they use visual marketing design templates as gated content to generate leads and brand awareness.

What the page does well:

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7. Email marketing box

hubspot-landing-page-email-marketing-box

What the page does well:

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8. Infographic templates

This HubSpot landing page shows marketers how they use free infographic templates to generate leads and new sales.

What the page does well:

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9. Live webinars

This HubSpot landing page shows marketers how they use a webinar to generate leads and drive sales.

What the page does well:

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10. On-demand webinars

hubspot-landing-page-on-demand-webinar

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11. Free marketing report

hubspot-landing-page-marketing-report

What the page does well:

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12. Podcast ebook

This HubSpot landing page shows marketers how they use a free podcast ebook as gated content to generate leads and ultimately sales.

What the page does well:

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13. Social media content calendar template

This HubSpot landing page shows marketers how they use a social media content calendar template to generate leads and increase their email list.

What the page does well:

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14. Blog subscriber guide

hubspot-landing-page-increase-blog-subscribers

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15. Checklist

This HubSpot landing page shows marketers how they use a checklist as gated content to generate leads and ultimately new sales.

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Have these HubSpot landing pages inspired your next design?

The above is only a small sampling of the content HubSpot has produced. From free reports, free templates, how-to guides, live webinars, on-demand webinars, checklists, and everything in between, HubSpot offers a wide variety of gated content for lead generation and nurturing purposes.

You may have noticed that many of the landing pages above use a standard three-column format (left to right): copy, image, and form. This type of format can become very predictable and for landing page designers, a serious limitation.

To fully customize your next design, create a high-converting landing page with a platform that specializes in landing pages, like Instapage.

Show Me The Top 10 Landing Page Styles