15 Ways Salesforce Uses Landing Pages to Generate Business

15 Ways Salesforce Uses Landing Pages to Generate Business

Last updated on by Ted Vrountas in Landing Page Examples


If anybody knows marketing and its impact on sales, it’s Salesforce. Valued at around $55 billion, the cloud computing titan has built a reputation as an industry leader on the back of its customer relationship management (CRM) solution.

What many people don’t realize, though, is that Salesforce offers a much broader range of services than just a single CRM database. They include:

To support those products and services — to drive downloads, signups, views, and more — Salesforce leverages the power of landing pages more than any other business we’ve examined (Uber, Shopify, Airbnb).

What is a landing page?

A landing page is a standalone web page designed specifically to elicit a particular action from visitors. That action could be to sign up, download, buy, among others. To convince its visitors to complete it, a landing page uses a number of persuasive elements like social proof, compelling headlines, explainer videos, and more.

Here’s how industry leader, Salesforce, uses them to accomplish key marketing goals.

(Keep in mind, for shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some examples may be A/B testing their page with an alternate version than is displayed below.)

How industry leader Salesforce uses landing pages

1. To get people to sign up for a trial of their CRM

This picture shows marketers how Salesforce uses a landing page to generate leads from its CRM demo videos.

What the page does well:

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2. To generate free 30-day trials:

This picture shows marketers how Salesforce generates more 30-day trial signups with a dedicated landing page.

What the page does well:

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3. Free trial for their “Desk” service:

This picture shows marketers how Salesforce uses a well-designed landing page to generate free trials for its Desk.com service.

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4. To generate demo views:

This picture shows marketers how Salesforce uses a dedicated landing page to generate leads for its Pardot demo video.

What the page does well:

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5. To give customers guided tours:

This picture shows marketers how Salesforce and Pardot use a landing page to generate new signups for their marketing automation software.

What the page does well:

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6. To generate webinar registrations:

This picture shows marketers how Salesforce uses a webinar landing page to generate registrations and sales leads.

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7. To drive event signups

This picture shows marketers how Salesforce uses an event landing page to grow its email list and drive event signups.

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8. To build their blog subscriber list:

This picture shows marketers how Salesforce grows its blog subscriber list with a dedicated landing page.

What the page does well:

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9. To generate newsletter subscribers:

This picture shows marketers how Salesforce uses a newsletter landing page to generate signups and sales leads.

What the page does well:

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10. To educate marketers with ebooks

This picture shows marketers how Salesforce uses a landing page to generate ebook downloads and leads.

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11. To inform marketers with reports:

This picture shows marketers how Salesforce uses a dedicated landing page to generate leads from its State of Marketing report.

What the page does well:

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12. To deliver guides:

This picture shows marketers how Salesforce uses a landing page to generate downloads for its "App Idea" guide.

What the page does well:

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13. To get developers to sign up for Force.com:

This picture shows marketers how Salesforce uses a landing page to generate new signups for Force.com.

What the page does well:

What could be A/B tested

14. To get prospects to reach out to sales:

This picture shows marketers how Salesforce uses a landing page to generate leads on their "contact us" form.

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15. To convince people to sign up for Salesforce IQ:

This picture shows marketers how Salesforce uses a squeeze page to generate leads and grow its email database from their Salesforce IQ product.

What the page does well:

What could be A/B tested

Data has already shown that companies with 40 or more landing pages generate 12 times more leads than those with only 1-5 landing pages. Do you think it’s a coincidence that Salesforce is a market leader, and they leverage way more than 40 landing pages for all their products and promotions?

No way.

Follow the lead of one of the biggest names in the sales and marketing industry, and start building more landing pages for your promotions with Instapage’s designer-friendly platform.

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