8 Ways Marketo Uses Landing Pages to Drive Leads and Sales

8 Ways Marketo Uses Landing Pages to Drive Leads and Sales

Last updated on by in Conversion Optimization, Landing Page Examples
Show Me The Top 10 Landing Page Styles

Founded in 2006, Marketo and its powerful marketing automation software began helping marketers all over the world effectively engage customers and prospects. Today, ten years later, the company has helped countless name brands find success with its software. Some of these brands include Canon, Hyundai, Microsoft, Sherwin-Williams, Nokia, and Panasonic.

One of the things Marketo does better than many other companies is use landing pages to supplement their automation. By using landing pages appropriately and efficiently, Marketo is able to increase conversion rates substantially. Let’s take a close look at how Marketo uses landing pages to increase the number of leads entering their sales funnel.

Before we do that, though, let’s refresh your memory.

What is a landing page?

A landing page is a standalone web page, which has been created with a single goal in mind: to get visitors to convert. Your landing page goal can vary; from signing up for a new service, downloading an ebook, generating sales, subscribing to a newsletter, registering for a webinar, and a whole list of other content.

Whatever the action is, the goal of a landing page is to elicit that action using persuasive elements like compelling headlines, social proof, explanatory videos, and a color-contrasting form with a call-to-action.

8 Ways Marketo uses landing pages

1. Demo sign-ups

This picture shows how Marketo uses a landing page to generate demo sign ups and increase revenue.

What the page does well:

What could be changed and A/B tested:

2. Demand generation success kit

This picture shows how Marketo uses a landing page to generate success kit downloads and new leads.

What the page does well:

What could be changed and A/B tested:

3. Digital advertising guide

This picture shows how Marketo uses a landing page to generate leads and downloads from its digital advertising guide.

What the page does well:

What could be changed and A/B tested:

4. Social media marketing guide

This picture shows how Marketo uses a landing page to generate leads and sales from its social media marketing guide.

What the page does well:

What could be changed and A/B tested:

5. Marketing automation guide

This picture shows how Marketo uses a landing page to generate leads and downloads from its marketing automation guide.

What the page does well:

What could be changed and A/B tested:

6. Content marketing ebook

This picture shows how Marketo uses a landing page to generate leads and downloads from its content marketing ebook.

What the page does well:

What could be changed and A/B tested:

7. Business event registration

This picture shows how Marketo uses a landing page to generate business event registrations and increase sales leads.

What the page does well:

What could be changed and A/B tested:

8. Social event registration

This picture shows how Marketo uses a landing page to generate leads from its social event happy hour.

What the page does well:

What could be changed and A/B tested:

What do you think of Marketo’s landing pages?

With the help of landing pages, Marketo continues to build lead generating campaigns that add more prospects to every stage of their sales funnel.

To generate maximum leads for your campaign, take some cues from these examples and start building your own pages with Instapage. You’ll enjoy 100% customization from our designer-friendly platform.

Show Me The Top 10 Landing Page Styles