7 Infusionsoft Landing Pages That Establish a Great First Impression, and Convert

7 Infusionsoft Landing Pages That Establish a Great First Impression, and Convert

Last updated on by in Landing Page Examples


According to Entrepreneur, Infusionsoft is the “gold standard” for small businesses looking for sales and marketing solutions. With its CRM and email marketing software, the company helps marketers track their leads and customers at every stage of the buyer’s journey, and better nurture them to sale.

To win their own customers, Infusionsoft combines tactics like email marketing and customer relationship management with optimized landing pages that persuade visitors to act.

What is a landing page?

A landing page is a standalone web page used to get visitors to take a specific action. This action could be to sign up for a trial or account, download a guide or report, buy a product or service, etc.

To convince visitors to take action, a landing page should use a variety of persuasive elements like social proof, compelling copy, explainer videos, strong CTAs — which most other web pages don’t contain.

Here’s how the team at Infusionsoft has used them to generate business.

Keep in mind, for shorter landing pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to each landing page to see some of the points we discuss. Also, some of the examples listed may be A/B testing their page with an alternate version than the one displayed below.

How Infusionsoft uses landing pages

Before we get to the good stuff, let’s take a quick look at this example of an Infusionsoft landing page that is not fully optimized. Visitors are directed to this page from an Infusionsoft tweet:

This picture shows marketers how Infusionsoft uses Tweets to generate landing page traffic for lead generation.

The landing page below isn’t optimized because it contains social links in the footer, various offers on the same page which act as exit links, and other distracting elements that take attention away from the main focus of the page, which is the ebook download:

This picture shows marketers an Infusionsoft landing page but fails to optimize it for maximum conversions because it has multiple offers and distractions.

While this one misses the mark narrowly, there are many ways in which Infusionsoft effectively uses landing pages. As you’ll see in the examples below, the brand uses a variety of pages to establish a great first impression and to get people to convert on their offers.

1. To get people to sign up for their free “Growth Plan”

This picture shows marketers how Infusionsoft uses a landing page to generate downloads for its Growth Plan.

What the page does well:

What could be A/B tested:

2. To preview their university coursework

This picture shows marketers how Infusionsoft uses a landing page to generate downloads for its University course.

What the page does well:

What could be A/B tested:

3. To offer a video marketing guide

This picture shows marketers how Infusionsoft uses a landing page to get prospects to download their video marketing series.

What the page does well:

What could be A/B tested:

4. To increase attendance at live events

Although the offer is now expired, this Infusionsoft landing page can be found by clicking on the brand’s event offer link in their Twitter feed:

This picture shows marketers how Infusionsoft uses Tweets to promote its event and generate registrations.

This picture shows marketers how Infusionsoft uses a landing page to generate event registrations.

What the page does well:

What could be A/B tested:

5. To generate webinar registrations

This picture shows marketers how Infusionsoft uses a landing page to generate webinar registrations.

What the page does well:

What could be A/B tested:

6. To drive toolkit downloads

This picture shows marketers how Infusionsoft uses a landing page to generate marketing toolkit downloads.

What the page does well:

What could be A/B tested:

7. To offer a product demo

This picture shows marketers how Infusionsoft uses a landing page to encourage prospects to sign up for a product demo.

What the page does well:

What could be A/B tested:

Ready to start creating your own landing pages like Infusionsoft?

Infusionsoft is just one of countless brands that truly understand the concept of landing pages and why they’re a critical component of digital marketing. That is why the brand continues to use landing pages to establish their best first impression, generate leads, and increase profit.

To create your best first impression and generate leads like Infusionsoft; get started today with Instapage. We are the only landing page platform that is 100% customizable and designer-friendly.

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