6 Ways GetResponse Uses Landing Pages to Convert Prospects Into Customers

6 Ways GetResponse Uses Landing Pages to Convert Prospects Into Customers

Last updated on by in Landing Page Examples
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GetResponse is one of the most popular email marketing platforms in the world. This game-changing platform enables its users to create valuable email marketing lists of prospects, clients, and partners, in order build a responsive and profitable customer base.

But as most marketers know, there’s much more to email marketing than sending emails. To use the channel to its full potential, you must also be familiar with image editing, list management, autoresponders, social media, and of course, landing pages.

To promote all these services, their email marketing platform uses its own landing pages to engage prospects, inform clients, and ultimately, boost sales.

Before you start creating your own, learn some lessons in conversion from GetResponse — what they’ve done right, and what they’ve done wrong, on their landing pages.

6 GetResponse landing pages used to convert visitors

Before we get started analyzing the individual pros and cons of some of the landing pages that GetResponse uses, keep in mind that many of the examples shown below include a navigation bar and a floating “free trial” banner at the top. So, they can’t be considered true landing pages by definition, but they are being used as landing pages by the company — for PPC ads and social media promotions.

When creating your landing pages, it’s important to avoid adding navigation like this at the top of your page, as it provides visitors with many exit links away from the page, which has the potential to hurt your conversion rate.

Additionally, the floating free trial banner is unnecessary on each GetResponse landing page because the free trial offer should simply have its own landing page. Every landing page should be specific to just one offer.

Keep in mind, for shorter landing pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to each GetResponse landing page to see some of the points we discuss. Additionally, some pages listed may be A/B testing their page with an alternate version than the one displayed below.

1. To offer educational courses and programs

GetResponse offers a wide variety of educational courses and programs. This specific GetResponse landing page can be found in the “Resources” section of GetResponse’s website. It is aimed at offering prospects a free educational email course in webinar marketing:

This picture shows marketers how GetResponse uses a landing page to generate conversions for its Webinar Marketing Bootcamp course.

What the page does well:

What could be A/B tested:

2. To generate resource downloads

This example is a bit different from the other ones listed in this article. Downloads of guides, reports, ebooks, and whitepapers can also be found in the “Resources” section of the GetResponse website, and once clicked on, a squeeze page is used to capture leads.

Here is an example of a squeeze page that GetResponse uses to generate guide downloads:

This picture shows marketers how GetResponse uses landing pages for all content downloads, including guides, white papers, and more.

What the page does well:

What could be A/B tested:

3. To generate webinar attendees

Here’s a GetResponse landing page the company uses to get people from Facebook and Twitter to register for an upcoming webinar. Upon clicking the link on social media, the prospect is brought to this click-through landing page:

This picture shows marketers how GetResponse uses a landing page to generate webinar registrations.

What the page does well:

What could be A/B tested:

4. To allow visitors to contact customer service

Since visitors often have questions to ask the sales team, GetResponse created a landing page for this:

This picture shows marketers how GetResponse uses a landing page for visitors to schedule a demo while contacting the sales team.

What the page does well:

What could be A/B tested:

5. To recruit affiliates

GetResponse gives its website visitors the opportunity to become a GetResponse partner, or an affiliate of GetResponse. In order to provide prospects with all of the information they may need in order to make this decision, as well as to make the process easy, the brand created a landing page designed specifically for becoming a GetResponse affiliate:

This picture shows marketers how GetResponse uses a landing page to recruit affiliates for its software.

What the page does well:

Above the second button reads: “Start turning your site traffic into recurring commissions. Others earn this way — why not you?” This is also very persuasive wording, as it implies that prospects have to do minimal work to earn money — simply continue generating traffic to your own website.

What could be A/B tested:

6. To offer free trials

GetResponse advertises a wide variety of free trials — for their image editor, their email marketing tools, and more. The brand uses this type of templated page for many of its product features, and once you click on "Try It Free" on any of these product feature pages, it sends you to their signup page. Here is the click-through page that GetResponse uses to get people to sign up for a free trial of their image editor:

This picture shows marketers how GetResponse uses a landing page to generate free trial conversions by promoting their image editor.

What the page does well:

What could be A/B tested:

What did you learn from these GetResponse landing pages?

From webinar and event registrations to report downloads and free trial signups, GetResponse uses a wide variety of landing pages to turn its visitors into leads and customers. Although the examples shown above are only a small sample of GetResponse landing pages, hopefully you were able to learn something valuable from them.

Follow GetResponse’s lead and start using landing pages for your own promotions. To fully customize your next high-converting landing page, start building with Instapage, the designer-friendly platform.

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