20 Email Landing Page Examples That Convince Users to Act

20 Email Landing Page Examples That Convince Users to Act

Last updated on by in Landing Page Examples

What if you had access to a marketing channel that generated $38 in ROI for every $1 spent?

Sounds too good to be true, right? Well it’s not, and you do.

For ten years in a row, marketers report that email has produced a higher return on investment than any other channel.

Today, influencers like Neil Patel and industry leaders like HubSpot combine emails with landing pages to deliver a one-two punch that gets prospects converting like no other medium.

What is an email landing page?

An email landing page is a standalone web page that uses persuasive elements like testimonials, contact forms, and benefit-oriented copy, to convince visitors to convert on an offer. They’re reached after a prospect clicks on a link within an email.

Let’s take a look at how 20 pros create successful ones.

(Keep in mind, for shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some examples may be A/B testing their page with an alternate version than is displayed below.)

1. LinkedIn

This picture shows marketers how LinkedIn uses an email landing page to generate webinar registrations and collect more email addresses.

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2. List Building School

This picture shows marketers how the List Building School uses an email landing page to generate more ebook downloads.

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3. HubSpot

This picture shows marketers how HubSpot uses an email landing page to generate more leads from its small business crash course.

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4. Mixpanel

This picture shows marketers how Mixpanel uses an email landing page to collect more email addresses and more registrations for its "Fireside Chat."

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5. Kabbage

This picture shows marketers how Kabbage uses an email landing page to generate more signups.

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6. Upwork

This picture shows marketers how Upwork uses an email landing page to generate more webinar signups on how to strategize your product roadmap.

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7. Neil Patel

This picture shows marketers how Neil Patel uses an email landing page to generate more tickets for his growth hacking summit.

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8. Demand Gen Report

This picture shows marketers how Demand Gen Report uses an email landing page to collect email addresses and generate more leads.

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9. Owners.com

This picture shows marketers how Owners.com uses an email landing page to collect email addresses and generate more leads.

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10. Content Marketing Institute

This picture shows how Content Marketing Institute uses an email landing page to generate more leads.

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11. eMarketer

This picture shows eMarketer's email landing page and how they use it to generate more report downloads.

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12. Simply Measured

This picture shows Simply Measured's email landing page and how they use it to generate more webinar registrations.

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13. Gartner

This picture shows Gartner's email landing page and how they use it to collect more email addresses and generate more leads.

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14. Bynder-Forrester

This picture shows marketers how Bynder and Forrester team up to collect more email addresses and generate more webinar registrations.

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15. Avast

This picture shows Avast's email landing page they use to generate more product upgrades and collect email addresses.

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16. Massachusetts General Hospital

This picture shows marketers how Massachusetts General Hospital uses an email landing page to collect more donations.

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17. Hinge Marketing

This picture shows Hinge Marketing's email landing page and how they use it to generate more webinar registrations.

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18. Vertical Measures

This picture shows Vertical Measure's email landing page and how they use it to generate more content marketing guide downloads.

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19. Moburst

This picture shows Moburst's email landing page and how they use it to collect email addresses and generate more ASO research downloads.

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20. Bluehost

This picture shows Bluehost's email landing page they use to collect more email addresses and generate more leads.

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How do you use email landing pages?

Which offers do you promote with email landing pages? Has your brand seen any success with email landing pages? Let us know in the comments, then build a professional email landing page with our designer-friendly software.

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