At Instapage, we're fortunate to be in the epicenter of the global tech scene. One of the many great perks of being in such an amazing place is we get to interact daily with some of the biggest players and best innovators, entrepreneurs, and thought-leaders in the digital marketing space.
These exchanges have been hugely beneficial, and our landing page solution would not be as robust, powerful, fast, and intuitive, were it not for all the insightful feedback we get from our fellow digital marketers and agency customers.
As these conversations progressed over the months we got to thinking. The insights our partners were sharing with us were just too good to keep for ourselves. So we decided to turn on some cameras, rig up some mics, and capture all their wisdom to share it with you.
Recently, Instapage sat down with some of the top digital marketers in the world and asked them to share their insight on where the industry has been and where they see it heading in the future.
Sharing their views in this influencer video are:
Guillaume Cabane — VP of Growth at Segment
Brent Summers — Director of Content Marketing at Segment
Segment is a fast-growing startup building a platform for collecting customer data. They provide a single API to track customer data across multiple devices and channels and send it to third-party tools, internal systems, or an SQL database with the flip of a switch.
Segment eliminates the need to write code to integrate new tools, which saves time and removes dependencies across teammates. By consolidating tracking to one API, Segment sends consistent, complete data to every tool and database where companies need to use it.
Becca Lindquist — Head of New Business at Heap Analytics
Leonid Eskin — Head of Demand Generation at Heap Analytics
Heap Analytics is a modern approach to web and iOS analytics. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
Harley Butler — Head of Growth & Digital Marketing at Prezi
Bonnie Coombs — Email Marketing Manager at Prezi
Prezi is the cloud-based presentation software that helps you connect powerfully with your audience. Unlike slides, Prezi’s zoomable canvas shows relationships between the big picture and fine details, putting ideas into context and engaging viewers in a unique and visually exciting way. Prezi is in the business of making presenters great.
Michael Sharkey — Co-Founder & CEO of Autopilot
Autopilot helps marketers connect their systems, create automated journeys, and convert leads into customers. Their built-in integrations to popular tools like Salesforce, Segment, Twilio, Slack, GoodData, and Zapier make it easy to connect systems and message consistently across online, offline, and mobile channels including email, SMS, in-app messaging, and physical mail.
Sean Zinsmeister — Director of Product Marketing at Infer
Founded in 2010, Infer delivers data-powered business applications that help companies win more customers. Its cloud-based solutions leverage proven data science to rapidly model the untapped data sitting in enterprises, along with hundreds of external signals from the web.
Inspired by the simplicity of the consumer web, Infer manifests advanced statistics across huge datasets in applications that anyone can get up and running in just a few days. Customers include several of the Fortune 1000 and numerous high growth companies.
Olivier Roth — Founder of Timelapse
Timelapse helps their clients develop and implement the right digital marketing strategy and tactics for growth. Timelapse offers strategic planning, web design, online advertising, SEO, and expert digital marketing workshops. Their clients range from San Francisco startups to global Fortune 50 companies.
Tyson Quick — Founder & CEO of Instapage
Instapage makes creating and A/B testing landing pages simple by continually lowering the cost of customer acquisition. Instapage is a team of entrepreneurs, coders, marketing experts and change-makers who want to create a world where all businesses can automate their marketing efforts and efficiently acquire customers online.
Watch and discover what today’s top digital marketers see as the future of the industry.
Keep in mind this Digital Marketing Influencer series will be ongoing. Our next production is in the planning stages, and we’re already casting our next influencers.
If you’re a team member or work at an agency in the Bay Area, we’d be delighted if you might consider joining us for the next shoot. Please send me an email if you’d like to be considered in our next influencer video. It would be great to have you onboard and it’ll be a lot of fun!