20 Click-Through Landing Pages That Warm-Up Your Readers

20 Click-Through Landing Pages That Warm-Up Your Readers

Last updated on by in Landing Page Examples

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Social psychologist Harold Kelley had the power to control minds.

Well... kind of.

One morning in 1950, Kelley told two groups of students their regular professor was absent, and that the day’s lecture would be delivered by a guest.

That guest, Kelley described to group one, was a “very warm” person. To group two, however, he described the lecturer as “rather cold.”

When Kelley asked the unsuspecting students to evaluate the professor, who had given the same lecture to both groups, he got some astonishing responses.

Group one rated the guest professor much more favorably overall while group two labeled him as “cold and aloof.” Only 32% of people in group two wanted to participate in the lesson and interact with the lecturer, compared to 56% in group one.

So what can we learn from this experiment?

Your introduction matters.

In Kelley’s study, as is the case in marketing, one word can completely change your prospect’s perception of your offer.

And how do you make that introduction count?

With a click-through landing page.

What is a click-through landing page?

Taken directly from chapter four of our landing page guide:

The entire purpose of click-through landing pages is to get your visitors to ‘warm up’ to your product by quickly informing them about your offer while getting them to ‘click-through’ to your product or service via your CTA button.

How do you “warm them up”?

Intrigue them with your headline, promise to solve their problems with your copy, and help them imagine themselves as a hero with your images.

Below we’ve taken 20 landing pages from across the web to give you an idea of the best, and worst ways, to convince your prospects to click through.

(Keep in mind, for shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some examples may be A/B testing their page with an alternate version than is displayed below.)

20 Click-through landing page examples

1. Google Cloud Platform

This picture shows marketers how Google Cloud Platform uses a click through landing page to generate free trial conversions.

What they did well:

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2. Moz Pro

This picture shows marketers how Moz uses a click through landing page to generate free trial conversions.

What they did well:

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3. Atlassian

This picture shows marketers how Atlassian JIRA uses a click through landing page to generate free trial conversions.

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4. Animoto

This picture shows marketers how Animoto uses a click-through landing page to generate free trials and sales.

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5. Intuit

This picture shows marketers how QuickBooks uses a click through landing page to generate sales.

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6. Lumosity

This picture shows marketers how Lumosity uses a click-through landing page to generate leads.

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7. Sallie Mae

This picture shows marketers how SallieMae uses a click through landing page to generate conversions.

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8. Nationwide Pet Insurance

This picture shows marketers how Nationwide insurance uses a click through landing page to generate leads and sales.

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9. Norton Antivirus

This picture shows marketers how Norton antivirus software uses a click through landing page to generate free trials and sales.

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10. McAfee

This picture shows marketers how McAfee antivirus software uses a click through landing page to generate free trials and sales.

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11. Kaspersky Antivirus

This picture shows marketers how Kaspersky antivirus software uses a click through landing page to generate sales.

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12. Home Chef

This picture shows marketers how Home Chef uses a click through landing page to generate conversions.

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13. Sage

This picture shows marketers how Sage uses a click through landing page to generate conversions.

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14. Promo Republic

This picture shows marketers how Promo Republic uses a click through landing page to generate conversions.

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15. Strong Made Simple

This picture shows how personal training programs can use a click through landing page to generate conversions and sales.

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16. College Ave

This picture shows marketers how College Ave uses a click through landing page to generate leads.

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17. Babbel

This picture shows marketers how Babbel uses a click through landing page to generate leads.

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18. ESET

This picture shows marketers how ESET uses a click through landing page to generate antivirus software sales.

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19. Qudos

This picture shows marketers how Qudos uses a click through landing page to generate conversions.

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20. Ruzzo

This picture shows marketers how Ruzzo uses a click through landing page to generate conversions.

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How will you introduce your offer?

A click-through landing page has the power to “warm up” your visitors to your offer, or to drive them away.

Take tips from great pages from Home Chef and Moz, and pick and choose from the others to make yours a persuasive page that compels visitors to convert. Then, begin building it with one of Instapage’s 100+ expert landing page templates.

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