From a framework that speeds load times of static content to one that can deliver an entire website instantly, AMP has come a long way. And now that it can do more, its users need to know more about how it performs.
That’s made possible by analytics vendors compatible with AMP. So far, 50+ vendors have worked to make their platforms capable of delivering KPIs on accelerated mobile pages. What follows is a comprehensive list of who they are, along with directions on how to make them work for you.
Analytics providers compatible with AMP
AcquiaLift
From unknown prospect to customer, to loyal advocate, Acquia Lift allows you to track your customers through the buyer’s journey and beyond. This tool combines both customer content and profiles data from several sources to help marketers deliver personalized, contextual, experiences at scale.
In AMP, add support for AcquiaLift analytics with the type attribute: acquialift. Find more documentation here.
Adobe Analytics
With Adobe Analytics, get vast amounts of visitor data organized in easy-to-read graphics, and uncover deep insights into your audience with the help of machine learning and artificial intelligence.
In AMP, add support for Adobe analytics with the type attribute value: adobeanalytics.
AFS Analytics
AFS Analytics calls itself a great alternative to Google Analytics or a supplemental solution that can offer even more when combined with GA. Use it to get information about your website audience, segments, metrics, and even user behavior analysis of current visitors.
In AMP, add support for AFS analytics with the type attribute value: afsanalytics. Find more documentation here.
Amplitude Analytics
Over 12,000 customers use Amplitude Analytics to understand their users, release and improve product experiences, and grow business. Behavioral reporting, collaborative analysis, and meaningful insights in real-time are a few of the things that make Amplitude popular.
In AMP, add support for Amplitude with the type attribute value: amplitude. Find more documentation here.
AT Internet
The copy on AT Internet Analytics’ homepage reflects what makes it so popular with users: “Get valuable insights, no matter your role or analytics skill level. With the Analytics Suite 2, it’s never been simpler.” Beyond simplicity, it’s the consultants that other users value so highly, who do “a great job helping you to make the tool work, And after that, they are always searching for ways to improve your data and user experience.”
In AMP, add support for AT internet with the type attribute value: atinternet. Find more documentation here.
Baidu Analytics
Heatmaps, SEO features, and granular tracking of visitors are a few reasons to use this tool. Outside of that, data processing is very quick, and according to one user, it’s more powerful than Google Analytics in some categories. Keep in mind, the interface is only available in Chinese.
In AMP, add support for Baidu Analytics with the type attribute value: baiduanalytics. Find more documentation here.
Burt
With Burt, combine your advertising data across sources, screens, departments and revenue channels. An ad reporting platform, it will integrate with your entire stack to not only deliver actionable and high-quality insights but prevent resource drain by small repetitive tasks.
In AMP, add support for Burt with the type attribute value: burt. Find more documentation here.
Chartbeat
An intuitive UI and the real-time data Chartbeat provides is a major draw for its users. Measure engagement, segmentation, and get even more specific with paths-to-purchase with this robust analytics tool:
In AMP, add support for Chartbeat with the type attribute value: chartbeat. Find more documentation here.
Clicky Web Analytics
Over one million websites use Clicky to monitor, analyze, and survey their traffic in real time. Along with reports of common metrics, you’ll get more detailed information like “actions taken” and even mouse movement from heatmaps. What’s more, Clicky comes with bot detection to ensure your traffic is real.
In AMP, add support for Clicky Web Analytics with the type attribute value: clicky. Find more documentation here.
comScore
Connect data, build your business on it, and understand where to move next. With its suite of tools, this is what comScore wants to help you do. Its analytics tool offers ad optimization, campaign effectiveness management, and even custom solutions for specific cases.
In AMP, add support for comScore with the type attribute value: comscore. Find more documentation here.
Cxense
With Cxense, capture data across all devices and screens and see it laid out on an intuitive dashboard. Among the things you’ll be able to do with this tool are: get detailed traffic reports on your visitors before and after they arrive on your webpage.
In AMP, add support for Cxense with the type attribute value: cxense. Find more documentation here.
Dynatrace
A simple installation and setup help users of Dynatrace get started immediately. When they do, they’ll find an intuitive workspace that enables the optimization of environments quickly. It’s not just data you’ll get with Dynatrace, but an AI-powered system that offers insight into every user.
In AMP, add support for Dynatrace with the type attribute value: dynatrace. Find more documentation here.
EPICA
EPICA bills itself as the world’s first prediction as a service platform. “Humanity has always wanted to predict how each decision will affect the future,” claims the homepage, “That’s exactly what EPICA empowers you to do.” With this platform, consolidate data points from multiple sources and allow predictive AI to empower your business decisions. With clients like Adidas, Samsung, and Coca-Cola, it’s clear this tool has gotten the attention of some of the world’s biggest brands.
In AMP, add support for EPICA with the type attribute value: epica.
Eulerian Analytics
As the customer journey gets more and more complex, companies like Eulerian have emerged to help users map it, track buyers, and deliver personalized content at every stage. With this tool, you’ll get the ability to collect data about your users, segment audiences, and even A/B test to optimize future journeys.
In AMP, add support for Eulerian Analytics with the type attribute value: euleriananalytics.
Meta Pixel
The Meta Pixel is well-known as the social network’s do-it-all tag, which allows everything from tracking conversions to creating custom audiences. Simply insert it into the code of your website to begin segmenting, tracking, and optimizing your Facebook ad campaigns.
In AMP, add support for the Meta Pixel with the type attribute value: metapixel. Find more documentation here.
Gemius
According to the IAB, Gemius SA is a global research and technology company providing data, business consultations, solutions and recommendations in the area of online business. By focusing the business on maximizing credibility, quality and accuracy, the company has been able to grow into the largest online market research agency in Central and Eastern Europe.
In AMP, add support for Gemius with the type attribute value: gemius. Find more documentation here.
Google Ads
Google’s Ad program needs no introduction. Not only does its search network dominate all other, but it’s estimated that its display ads are seen by 90% of internet users, too. When it comes to creating paid campaigns for audiences at every step of the buyer’s journey, Google Ads are a no-brainer for most companies, regardless of what they sell.
In AMP, add support for Google Ads with the type attribute value: googleadwords. Find more documentation here for conversion tracking, and here for remarketing.
Google Analytics
With a place on nearly 14 million websites, Google Analytics is a go-to for businesses all over the globe. Its ease of use allows beginners access to basic metrics, while machine learning technology can uncover greater insight into campaign optimization.
In AMP, add support for Google Analytics with the type attribute value: googleanalytics. Find more documentation here.
Google Tag Manager
Enabling your marketing stack requires tags, but maintaining them on the back end of your website isn’t easy. That’s where Google Tag Manager comes in, allowing you to add, remove, and update tags through a reliable interface, where compromising the code of your website is much less likely.
In AMP, Google Tag Manager does not require the type attribute. Find more documentation here.
INFOnline / IVW
INFOnline is a platform offering standardized digital audience management for advertisers in the German market. Compare real-time metrics across channels and devices, and even get solutions tailored specifically to your business needs.
In AMP, add support for Infonline/IVW with the type attribute value: infonline. Find more documentation here.
Keen
For its 50,000 users, Keen offers the ability to ship customer facing metrics faster. Easily collect and build on data and events from multiple sources, then deliver them through intuitive visualizations for customers.
In AMP, add support for Keen with the type attribute value: keen. Find more documentation here.
Krux
Combine internal, external, and manual data to form comprehensive reports full of insight. Krux breaks down silos and uses technical prowess to distill financial data into easy-to-read content for customers.
In AMP, add support for Krux with the type attribute value: krux.
Kilkaya
It’s data made simple for new sites. Kilkaya “unbeatable widgets, filters, and API’s” allow the company to build a custom dashboard for any publisher’s analytics needs. Request one, two, or as many as you need with their unlimited dashboard option.
In AMP, add support for Kilkaya with the type attribute value: Kilkaya. Find more documentation here.
Lotame
Described by its users, Lotame is a platform that delivers what it promises — an effective method for managing and understanding many types of data. This DMP integrates seamlessly with major DSPs like DoubleClick and Mediamath, allowing users to take advantage of its granular audience segmentation.
In AMP, add support for Lotame with the type attribute value: lotame. Find more documentation here.
Médiamétrie
In AMP, add support for Médiamétrie with the type attribute value: mediametrie. Find more documentation here.
mediarithmics
This platform enables users to perform a wide variety of marketing optimizations with its four-tiered system: data management, scenario automation, programmatic delivery, and performance optimization.
In AMP, add support for mediarithmics with the type attribute value: mediarithmics. Find more documentation here.
Moat Analytics
Instantly digestible graphic reports and customizable dashboards are a few reasons people love Moat Analytics. According to the website, top brands run this cross-platform analytics solution on trillions of ad impressions, and content views, to measure attention and drive it forward.
In AMP, add support for Moat Analytics with the type attribute value: moat. Find more documentation here.
Mobify
Mobify is the “number one provider of progressive web apps for ecommerce,” with an impressive client list including Carnival Cruises and Lancome. When you integrate their analytics solution with AMP, you’ll be able to track attempted loads, load times, page views, form submissions, and more.
In AMP, add support for Mobify with the type attribute value: mobify. Find more documentation here.
mParticle
Less time building custom analytics solutions, and more time using data to grow. That’s what mParticle aims to offer businesses. Specifically, it’ll help you gain a unified idea of the customer journey across channels and devices, and then standardize that data to scale processes with the help of leading DMPs.
In AMP, add support for mParticle with the type attribute value: mparticle. Find more documentation here.
New Relic
New Relic provides development teams with real-time insights can use to grow faster. A leader in Gartner’s Magic Quadrant, its most talked-about features include highly detailed error reporting, easy setup, and flexibility that’s hard to find elsewhere.
In AMP, add support for New Relic with the type attribute value: newrelic. Find more documentation here.
Nielsen
Nielsen is known for TV ratings, but its Digital Content Ratings (DCR) aim to do something similar. The company calls the ratings “the industry’s first and only census-based, panel-calibrated solution for digital content audience measurement.” Specifically, it monitors non-linear content to provide a comprehensive view across channels and devices.
In AMP, add support for Nielsen with the type attribute value: nielsen. Find more documentation here.
Nielsen Marketing Cloud
With a three-stage process — plan, act, analyze — Nielsen Marketing cloud offers services like advanced profiling & segmentation, brought to life by artificial intelligence, and understood with in-flight analysis and sales effect (just to name a few).
In AMP, add support for Nielsen Marketing Cloud with the type attribute value: nielsen-marketing-cloud. Find more documentation here.
Parsely
How do visitors interact with your content? What are they consuming, and for how long? With Parsely, these are just a few of the things you’ll be able to analyze in real-time. Intuitive dashboards, trend analysis, and 30 unique attention metrics will help you take the guesswork out of content development.
In AMP, add support for Parsely with the type attribute value: parsely. Find more documentation here.
Permutive
With users that include the Economist and Conde Nast, Permutive is a data platform built for publishers. It promises to unite your data through its platform to enable the development of diverse revenue streams. Built on edge computing, it allows for tracking without third-party cookies, in-session customization, and robust analysis in real-time.
In AMP, add support for Permutive with the type attribute value: permutive. Find more documentation here.
Piano
Piano is a digital business platform used by leading media companies to drive engagement, loyalty, and revenue. Using this tool, create a seamless customer journey across devices and touchpoints with features like segmentation, relationship management, A/B testing and more.
In AMP, add support for Piano with the type attribute value: piano. Find more documentation here.
Pinpoll
Nearly 40,000 publishers have created over 65,000 polls with Pinpoll. For its customers, the tool lessens friction involved in generating leads, enables data analysis, and comes completely GDPR compliant.
In AMP, add support for Pinpoll with the type attribute value: pinpoll. Find more documentation here.
Pressboard
Pressboard’s goal is to help users make more profitable content at scale. By connecting brands with publishers in a one-stop-shop marketplace, the platform makes it quick and easy to find sponsored content opportunities across top publishers and audiences.
In AMP, add support for Pressboard with the type attribute value: pressboard. Find more documentation here.
Quantcast Measurement
Quantcast has something for just about everyone. With this robust analytics tool, publishers and site owners can segment audiences and quantify their websites, while brands and agencies can use it to plan their audience, execute campaigns and validate their performance. Users appreciate it for the sheer amount of data it delivers through an interface simpler than comparable tools.
In AMP, add support for Quantcast Measurement with the type attribute value: quantcast. Find more documentation here.
Retargetly
With Retargetly, turn data into insights, audiences, and experiences that convert. At its core is a data management platform self-identified as “the most advanced out there,” along with machine learning models that track 9 billion events per month, and identity resolution that transforms that data into actionable insights.
In AMP, add support for Retargetly with the type attribute value: retargetly. Find more documentation here.
Segment
Collect, clean, and control your customer data with Segment, a tool used by thousands of businesses like Doordash, Hotel Tonight, and New Relic. Its three facets: Connections, Protocols, and Personas streamline data implementation by simplifying integration and synthesizing raw data into audiences for real-time personalization.
In AMP, add support for Segment with the type attribute value: segment. Find more documentation here.
SOASTA mPulse
The mPulse homepage reminds visitors of a truth many still overlook: “If a user cannot engage with a website quickly, they will take their business elsewhere.” This platform provides its users with a mix of demographic, performance, and engagement information so they know exactly what they need to do to keep and convert visitors.
In AMP, add support for SOASTA mPulse with the type attribute value: mpulse. Find more documentation here.
Acquia Lift
Adds support for Acquia Lift. The decisionApiUrl, accountId and siteId must be specified. More information about Acquia Lift can be found at https://app.lift.acquia.com/.
Snowplow Analytics
With better control of data comes more team freedom. Snowplow wants to help you get there. This platform allows the collection of granular event insights and the ability to send them to the warehouse of your choice. Increased data protection, validation, richness, and flexibility are just a few benefits of using Snowplow.
In AMP, add support for Snowplow Analytics with the type attribute value: snowplow. Find more documentation here.
Rambler/TOP-100
In AMP, add support for Rambler/TOP-100 with the type attribute value: top100. Find more documentation here (you will need to understand Russian or have a translation service).
TEA Analytics
TEA provides machine learning models that you can use to optimize Google Ad performance. This platform promises to find the best performing keywords, automate your Google Ads bids, eliminate click fraud, and outperform any pay-per-click expert in the industry.
In AMP, add support for TEA Analytics with the type attribute value: teaanalytics. Discover more information by contacting Kimberly (wuquian56@gmail.com).
Top.Mail.Ru
According to the Mail.ru website: “Mail.ru Group aims to create both relevant and customer-oriented products. The company supports talented teams and uncover new opportunities both in Russia and worldwide. Mail.ru Group is the leader in communications and entertainment and is intensely developing e-commerce services.”
In AMP, add support for Top.Mail.Ru with the type attribute value: topmailru. Find more documentation here.
Umeng+ Analytics
Umeng+ is a Beijing business offering mobile app analytics for developers. By providing access to utility components, statistical analysis tools, and promotion services for developers, the company has helped Chinese teams better understand users’ needs to sell their products.
In AMP, add support for Umeng+ Analytics with the type attribute value: umenganalytics. Find more documentation here.
Treasure Data
Treasure Data integrates information from many sources to give their users a single view of every customer. Capture customer interactions, figure out the “why” behind them, and segment audiences to better engage them in the future.
In AMP, add support for Treasure Data with the type attribute value: treasuredata. Find more documentation here.
Webtrekk
Connect, analyze, and use your marketing data across devices with this customer intelligence platform. Webtrekk brings your online and offline data together in customizable dashboards so you can understand users to optimize every experience.
In AMP, add support for Webtrekk with the type attribute value: webtrekk_v2. Find more documentation here.
Yandex Metrica
Yandex Metrica provides web analytics as broad as traffic trends and as granular as mouse movements. Heatmaps, session replays, and intuitive dashboards make it easy to uncover deep insight into your audience to drive business forward.
In AMP, add support for Yandex Metrica with the type attribute value: metrika. Find more documentation here.
How to send AMP info to a third-party analytics vendor
Sending information about your accelerated mobile pages to a third-party vendor requires a few steps. Here’s what they are, according to the AMP team:
- In the <amp analytics> tag, add the type attribute and set its value to the specified vendor as described in the Vendors section below.
- Determine what data you want to capture and track, and specify those details in the configuration data. See the vendor’s documentation for instructions on how to capture analytics data.
Here’s an example of what it would look like to send pageview data to third-party provider, Google Analytics, with the process described above:
Learn more about visitors to your AMP landing pages
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