30 Great Lead Gen Landing Page Examples to Follow

30 Great Lead Gen Landing Page Examples to Follow

Last updated on by in Landing Page Examples

Show Me The Top 15 Landing Page Styles

Pablo Picasso once said: “Good artists copy; great artists steal.”

There are plenty of lead generation tips on the web to help you create the perfect lead generation landing page. There's even lead generation landing page templates to help you speed up the process. But, how do you know which elements are appropriate for your page and conversion goal?

Follow some of the best high-converting landing page examples.

Today we’re going to help you heed Picasso's advice by critiquing 30 lead generation landing pages from which you can steal great ideas, and eliminate bad ones. But, before we jump in, let's define the term.

What are lead gen landing pages?

Lead gen landing pages are designed specifically for the purpose of capturing personal information about a prospect such as name, email address, phone number, company size, etc. to then use to nurture that prospect down your marketing funnel.

Without leads, you’ll never be able to generate customers. If you never have customers, then you won’t earn any revenue. And without revenue… we all know what happens next.

So without further ado…

1. Salesforce

This picture shows Salesforce's lead gen landing page that increases conversions and sales.

The good stuff:

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2. HubSpot

This picture shows how HubSpot uses lead gen landing pages to increase high-quality leads and sales.

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3. Digital Marketer

This picture shows how Digital Marketer uses lead gen landing pages to increase conversions and sales.

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4. Unmetric

This picture shows how Unmetric uses a lead gen landing page to increase free trial signups with bulleted text and a color-contrasting form.

The good stuff:

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5. Tableau

This picture shows how Tableau uses a lead gen landing page to increase whitepaper downloads and leads to its sales funnel.

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6. WalkMe

This picture shows how WalkMe uses a single CTA on its lead gen landing page to increase conversions and customers.

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7. Microsoft Small Business Academy

This picture shows how Microsoft uses a lead gen landing page for its Small Business Academy to increase conversions and webcast signups.

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8. Traffic & Funnels

This picture shows how Traffic & Funnels uses a lead gen landing page to increase webinar signups and ultimately, sales.

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9. Likeable Local

This picture shows how Likeable Local uses a lead gen landing page to maximize ebook downloads with a single CTA and great imagery.

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10. ReachLocal

This picture shows how ReachLocal uses a lead gen landing page to increase free trial signups, but also using multiple types of CTAs hurts its conversion rate.

The good stuff:

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11. Zillow Premier Agent

This picture shows how Zillow uses lead gen landing pages to increase conversions and real estate agent prospects.

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12. iPro Academy

This picture shows how iPro Academy uses a one-field form on its lead gen landing page to increase ebook downloads and ultimately, sales.

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13. Yellow Pages Marketing Solutions

This picture shows how Yellow Pages uses a lead gen landing page to increase business listings with a color-contrasting CTA and "free" in the copy.

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14. Perkville

This picture shows how Perkville uses a bulleted list and one CTA to increase landing page conversions.

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15. Workable

This picture shows how Workable uses a great headline and bulleted copy to increase conversions and free trial signups on its lead gen landing page.

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16. Litmus

This picture shows how Litmus Software uses a single field form to increase email report downloads.

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17. Drop Ship Lifestyle

This picture shows how Drop Ship Lifestyle increases conversions on its lead gen landing page by using bulleted copy, the word "free," and color-contrasting CTAs.

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18. Acquisio

This picture shows how Acquisio uses interactive page elements, bulleted copy, and a simple form on its lead gen landing page to increase conversions.

The good stuff:

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19. Megalytic

This picture shows how Megalytic uses a simple form and bulleted copy to increase conversions on its lead gen landing page.

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20. Smart Cybernetics

This picture shows how Smart Cybernetics uses visual cues and bulleted copy to increase conversions on its lead gen landing page.

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21. WordStream

This picture shows how WordStream uses a great headline and customer badges to increase lead gen landing page conversions.

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22. Portnox

This picture shows how Portnox uses persuasive copy and testimonials to increase lead gen landing page conversions.

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23. Playbuzz

This picture shows how Playbuzz uses relevant images, no exit links, and a single CTA to increase conversions on its lead gen landing page.

The good stuff:

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24. Infusionsoft

This picture shows how Infusionsoft uses minimal copy and no credit card required to increase conversions on its lead gen landing page.

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25. Expert Market

This picture shows how Expert Market uses minimal copy and customer badges to increase conversions on its lead gen landing page.

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26. Spiceworks

This picture shows how Spiceworks uses a scrolling form to increase conversions on its lead gen landing page.

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27. Vertical Measures

This picture shows how Vertical Measures uses a simple form and bulleted copy to increase conversions on its lead gen landing pages.

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28. Varonis

This picture shows how Varonis uses a single field form to increase conversions on its lead gen landing page.

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29. The Hoth

This picture shows how The Hoth uses a great headline and "free" to increase conversions on its lead gen landing page.

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30. The Appointment Generator

This picture shows how Appointment Generator uses lead gen landing pages to increase webinar signups and sales.

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How can you create the perfect lead gen landing page?

Steal all the good stuff from these 30 examples, and leave out all the bad. Then, refer to these 35 landing page techniques. Before you know it, you'll be transforming your lead gen landing page from “good” to “great.”

What other lead gen landing pages do you recommend?

Show Me The Top 15 Landing Page Styles