Sometimes having a primary headline is not enough, which is why a secondary headline is needed to reinforce the central idea. This chapter discusses when landing pages require a secondary headline and how to write them effectively.
Your unique value proposition (UVP) is what separates you from your competitors and can have a huge impact on your conversions. This chapter goes into detail on how to write your UVP on your page with the help of landing page examples.
Lead capture forms are the most important page element, so it’s critical you design them carefully. This chapter describes how you can create forms in which visitors have no other choice but to submit their information to you.
There are a few primary methods to creating a landing page — but only one method saves you significant time and money. Learn how to build your own page quickly and easily without HTML or design experience.