How Closed Captioning Facebook Videos Can Improve Viewership
According to research from Facebook, there’s a chance nobody understands the videos you post to the social network.…
What Is Outbound Lead Generation and Why It Can Be Good for Your Brand
Inbound marketing has gotten a lot of great press in the last decade or so. Punch the term into Google and you’ll…
The Next Generation of Facebook Video Ads Goes Live
If you’re an advertiser or a publisher on Facebook, recent news might have you seeing visions of ROI. Updates to two…
5 Common Threats to Your A/B Test’s Validity
Bad news: That 30% conversion lift your latest A/B test produced? It’s probably not as high as you thought. In fact,…
What Makes a Great YouTube Landing Page?
You’ve probably heard from a million marketers that, today, everybody’s obsessed with video content. But do you…
3 Reasons Why You Should Publish Landing Pages to a CMS
If you’ve created any post-click landing pages with a platform like Instapage and you also happen to use a content…
What is Split Testing? 8 Steps to Follow For Your Next Campaign
Marketers, salespeople, and professionals everywhere agree, one of the simplest ways to boost landing page conversion rate…
9 Steps of Lead Generation Marketing to Build Your Agency
Recent research suggests that when it comes to lead generation marketing many marketing agencies engage in some risky…