One-to-One Email Personalization for Increased Engagement & Sales
Today’s consumers expect brands to know exactly who they are and what they want. To meet these expectations, drive…
5 Common Use Cases When It Makes Sense to Use AMP
Since the AMP framework became available in 2015, many publishers and digital advertisers have opinions whether or not…
What Are Facebook Collection Ads? Best Practices & Examples
People spend more time than ever on their phones, and 20% of that time is spent either on Facebook or Instagram. Naturally,…
The Only Text Ads Guide You Need Featuring Ad Specs & Examples
Targeted, compelling text ads are essential to a high-performing PPC campaign, as they’re often the first point of…
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5 of the Best Recruitment Landing Pages You Will Find [Case Study]
Impressive job advertisements are just as important as impressive job candidates, and they should make potential employees…
16 Conversion Metrics Every Digital Marketer Should Be Tracking
As a digital marketer, you can’t prove your marketing or advertising campaigns are successful without analyzing…
How to Create Cornerstone Content & Establish Your Brand as an Expert
When someone asks you to describe yourself, what do you tell them? You probably list some of your inherent, best qualities,…
What Are Interstitial Ads & How You Can Use Them?
One of the most primitive digital ad formats was the pop-up ad used in the early days of the Internet. Users would see…