Jacob Baadsgaard

How Much Should You Care About Your AdWords Quality Score?

Last updated on September 21, 2016 by Jacob Baadsgaard in AdWords Advertising

For years, people have debated the importance of Google AdWords Quality Score. Some, like Larry Kim, see Quality Score as one of the most important predictors of paid search success. Others call it one of the least important AdWords metrics. So which is it? To answer that question, let’s take a look at what thisRead More >

3 Ways Your Analytics Data Can Improve Display Ad Performance

Last updated on September 13, 2016 by Jacob Baadsgaard in AdWords Advertising

There’s a reason why you’re more likely to die of a heart attack than click on a banner ad. Most display ads end up in front of the wrong audience. Let’s be honest, who is actually going to click on an ad like this? Now, not every display ad placement is as horrific as thisRead More >

How Ad Impression Share Affects Your PPC Account Performance

Last updated on September 12, 2016 by Jacob Baadsgaard in AdWords Advertising

As the CEO of a PPC marketing agency, I’ve had the opportunity to audit a lot of PPC accounts. Most of these accounts have elements that are working… and elements that aren’t. Unfortunately, those dysfunctional elements do a lot more than just waste your PPC budget. They actually reduce the effectiveness of the elements thatRead More >

How Message Matching and Landing Pages Build Successful Advertising Agencies

I’ve been a big believer in landing pages before most marketers realized their importance. Early in my digital marketing career, I started working with a paid search advertising client who was sending most of their traffic to their main website. After considering a variety of ways to boost their campaign performance, it occurred to meRead More >

7 Insider Tips You Can Use to Generate More PPC Landing Page Traffic

Last updated on October 20, 2016 by Jacob Baadsgaard in AdWords Advertising

Done right, PPC is one of the best ways to put the right traffic on the right landing page. Unfortunately, since PPC is such a great method of driving qualified, high-intent traffic to your landing pages, it’s an incredibly competitive (and often expensive) way to get clicks. Thankfully, there are a few unique tricks youRead More >

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