Jacob Baadsgaard

The Best Headline Formulas for Emails, Blogs, Social, Ads & More [Ebook]

5 of the Best Recruitment Landing Pages You Will Find [Case Study]

How to Use Bid Adjustments with Demographics and Affinity Audiences

Google Ads

How Much Should You Care About Your AdWords Quality Score?

For years, people have debated the importance of Google AdWords Quality Score. Some, like Larry Kim, see Quality Score as …

Google Ads

3 Ways Your Analytics Data Can Improve Display Ad Performance

There’s a reason why you’re more likely to die of a heart attack than click on a banner ad. Most display ads …

Google Ads

How Ad Impression Share Affects Your PPC Account Performance

As the CEO of a PPC marketing agency, I’ve had the opportunity to audit a lot of PPC accounts. Most of these accounts …

Advertising

How Message Matching and Landing Pages Build Successful Advertising Agencies

I’ve been a big believer in landing pages before most marketers realized their importance. Early in my digital …

Google Ads

7 Insider Tips You Can Use to Generate More PPC Landing Page Traffic

Done right, PPC is one of the best ways to put the right traffic on the right landing page. Unfortunately, since PPC is …

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