Jacob Baadsgaard

The Top 5 Email Design Trends to Pay Attention to in 2019 [Infographic]

5 of the Best Ways Agencies Collaborate with Clients & Other Agencies

The 3 Benefits and 8 Best Practices of AMP Stories to Maximize Engagement

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How Much Should You Care About Your AdWords Quality Score?

For years, people have debated the importance of Google AdWords Quality Score. Some, like Larry Kim, see Quality Score as …

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3 Ways Your Analytics Data Can Improve Display Ad Performance

There’s a reason why you’re more likely to die of a heart attack than click on a banner ad. Most display ads …

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How Ad Impression Share Affects Your PPC Account Performance

As the CEO of a PPC marketing agency, I’ve had the opportunity to audit a lot of PPC accounts. Most of these accounts …


How Message Matching and Landing Pages Build Successful Advertising Agencies

I’ve been a big believer in post-click landing pages before most marketers realized their importance. Early in my …

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7 Insider Tips You Can Use to Generate More PPC Landing Page Traffic

Done right, PPC is one of the best ways to put the right traffic on the right post-click landing page. Unfortunately, since …

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