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For years, people have debated the importance of Google AdWords Quality Score. Some, like Larry Kim, see Quality Score as…
There’s a reason why you’re more likely to die of a heart attack than click on a banner ad. Most display ads…
As the CEO of a PPC marketing agency, I’ve had the opportunity to audit a lot of PPC accounts. Most of these accounts…
I’ve been a big believer in post-click landing pages before most marketers realized their importance. Early in my…
Done right, PPC is one of the best ways to put the right traffic on the right post-click landing page. Unfortunately, since…
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