Jacob Baadsgaard
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AdWords Advertising

How Much Should You Care About Your AdWords Quality Score?

For years, people have debated the importance of Google AdWords Quality Score. Some, like Larry Kim, see Quality Score as …

AdWords Advertising

3 Ways Your Analytics Data Can Improve Display Ad Performance

There’s a reason why you’re more likely to die of a heart attack than click on a banner ad. Most display ads …

AdWords Advertising

How Ad Impression Share Affects Your PPC Account Performance

As the CEO of a PPC marketing agency, I’ve had the opportunity to audit a lot of PPC accounts. Most of these accounts …


How Message Matching and Landing Pages Build Successful Advertising Agencies

I’ve been a big believer in landing pages before most marketers realized their importance. Early in my digital …

AdWords Advertising

7 Insider Tips You Can Use to Generate More PPC Landing Page Traffic

Done right, PPC is one of the best ways to put the right traffic on the right landing page. Unfortunately, since PPC is …