It’s common knowledge among most digital advertisers that PPC metrics and industry benchmarks are key to…
Today, advertisers are blessed with more information than ever. They have more sophisticated tools, more complex…
The ecommerce industry continues to boom with sales expecting to see a 265% growth rate by 2021, reaching a total of $4.9…
Instapage has evolved quite a bit since 2012. The product is more sophisticated than ever — we’re no longer…
All landing page elements give visitors information as soon as they arrive on the page: The headline explains the…
Personalization is such a buzz word in digital marketing and advertising that it can be difficult to know what to…
At Instapage we are big advocates of A/B testing; our team frequently runs tests on our PPC ads, post-click landing pages,…
Advertising audience data has exploded in the past decade with Facebook claiming to have 98 data points on users and Google…
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