ROAS vs. ROI: Which Metric Should You Use?
Advertising ROI and ROAS are both important metrics—and are often used interchangeably. In fact, they are different…
4 Most Common Types of Ad Conversions & When to Use Them
In digital marketing, we talk a lot about conversions. So much so that you probably feel like an expert from having heard…
Why a Conversion Mindset Is Good for Advertisers
Traditionally the advertising and sales functions operate in separate silos within the organization and are measured by…
5 Tools for Fixing Landing Page Load Speed Problems
Slow loading pages can kill your conversions. Your landing page copy could be stellar, your headline impactful, and your…
Facebook or Instagram? When to Use Each Platform
Facebook and Instagram are two of the biggest and most popular social media platforms. 2021 statistics show that there are…
How to Reduce Your Landing Page Bounce Rate
The ongoing pandemic has shown how drastic and sudden market changes can be. To survive in a rapidly changing environment,…
What Is a Good Bounce Rate for a Landing Page?
Bounce rate is a metric that many marketers worry about—and with good reason. Bounce rates are often far too high,…
9 Examples of Effective Google Ads Campaigns
If you’re looking for examples of wonderfully executed Google Ad campaigns, you’ve come to the right place. In…