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The Anatomy of Double Opt-In Forms That Increase Conversions
Conversion Optimization

The Anatomy of Double Opt-In Forms That Increase Conversions

People don’t like filling out forms. There, we said it. There’s lots of reason why people don’t like…

From Layout to First Click: The Ultimate Landing Page Design Guide
Conversion Optimization

From Layout to First Click: The Ultimate Landing Page Design Guide

Designing a great post-click landing page from scratch can be very challenging if you’re not a designer. The list of…

Our Customers Love Us, and Now It’s Official
Instapage Updates

Our Customers Love Us, and Now It’s Official

No matter what kind of business you’re running, be it a marketing agency, SaaS business, marketing software, or a…

What Goes Into a Successful Medical Landing Page to Generate Conversions?
Conversion Optimization

What Goes Into a Successful Medical Landing Page to Generate Conversions?

Up until a couple of years ago, word of mouth was considered a pretty good advertising technique — especially in the…

The Best Times to Use Long Form Landing Pages
A/B Split Testing

The Best Times to Use Long Form Landing Pages

When you create post-click landing pages, sometimes you’re forced to make some tough calls — deciding on the…

The Top 6 Email Marketing Myths You Shouldn’t Believe
Conversion Optimization

The Top 6 Email Marketing Myths You Shouldn’t Believe

I grew up believing that if I accidentally swallowed gum, I wouldn’t be able to digest it for seven years. Even to…

How to Create a High-Converting HTML Landing Page
Conversion Optimization

How to Create a High-Converting HTML Landing Page

There are few things easier than accessing all of the world’s information. All that’s required is for you to…

Fact: Navigation Links Kill Your Landing Page Conversions
Landing pages

Fact: Navigation Links Kill Your Landing Page Conversions

My grandmother was a great storyteller. Every night she would tuck me into bed and tell me a different story. The…

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