How Agencies Can Use PCO for Clients to Maximize Conversions and Revenue
If your agency isn’t using PCO, you could be sabotaging your client’s ad campaigns (and your campaigns, too).…
How to Use Peer to Peer Marketing with Account-Based Strategies
Peer to peer marketing (P2P) and account-based marketing (ABM) are both forms of targeting and reaching potential…
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Maximizing Brand Exposure with the YouTube Masthead [Examples]
The YouTube Masthead is living proof that marketers are still taking advantage of outbound marketing tactics. A YouTube…
25 Advertising Metrics All Digital Marketers Need to Be Tracking
Whether you’re running paid ads on Google and Facebook or creating email post-click landing page campaigns, without…
Convert More Callers Into Customers: Call Tracking Integrations are Here!
Sometimes prospects and customers want a faster solution to their problem than a form submission can provide. Live chat is…
How to Use Customer Journey Mapping in Your Marketing Strategy
.A marketer’s primary focus is to predict and influence customer behavior. Every buyer persona you create, every ad…
Get More Instapage Value with These 17 Landing Page Product Features
At Instapage, we believe specific solutions are often the more powerful solutions. We’ve created a platform that…
Create Higher Converting Ads by Following These 5 Ad Optimization Levels
Did you know that the triangle is the strongest shape found in nature? Any added force on a triangle is evenly spread…