100 Landing Page Examples to Model Your Next Page After

Last updated on by in Landing Page Examples



When it comes to developing an effective marketing strategy, many of us take cues from industry leaders.

We examine the top of their funnel to figure out how they subscribe people to their newsletter and turn prospects into leads. We look at the bottom to discover how they sign visitors up for a trial of their service, and how they convince those leads to buy.

Today though, no matter where you look — whether it’s a small-time agency or a giant like PayPal — you’ll find that all those tasks are increasingly being accomplished by landing pages.

These action-oriented, standalone web pages, are being used by businesses of all sizes to move people through every stage of the buyer’s journey.

Below you’ll find 100 examples of some of the best and worst landing pages on the internet, complete with full critiques. Sift through them to learn what to do, and what not to do, to create a highly effective landing page of your own.

(Keep in mind, for shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss. Additionally, some examples may be A/B testing their page with an alternate version than the one displayed below.)

100 Landing Page Examples

1. Uber

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2. Moz

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3. HubSpot + Canva

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4. Content Marketing Institute

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5. LinkedIn

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6. Forrester Research

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7. Microsoft

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8. GEICO

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9. PayPal

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10. Jeff Bullas

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Show Me The Top 15 Landing Pages

11. Alexa

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12. HubSpot

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13. Microsoft

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14. WordStream

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15. Sujan Patel

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16. Hired

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17. Birst

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18. Domo

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19. Salesforce

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20. Indeed Crowd

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Show Me The Top 15 Landing Pages

21. Upwork

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22. IBM Marketing Cloud

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23. HubSpot

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24. Dreamforce

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25. Capital One

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26. WordStream

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27. Marketo

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28. Autopilot

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29. On24

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30. Domo

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Show Me The Top 15 Landing Pages

31. UserTesting

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32. ACT

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33. Villanova University

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34. WordStream

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35. Microsoft Power BI

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36. Marketo

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37. Google Cloud Platform

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38. Shopify

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39. Percolate

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40. SAP

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41. Whitman Syracuse University

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42. Online Trading Academy

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43. Colonial Life

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44. Oribi

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45. FireEye

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46. Nutanix

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47. MapR

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48. TapClicks

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49. Apttus

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50. ThriveHive

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51. InsideSales.com

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52. Vantivmas

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53. Urban Airship

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54. WalkMe

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55. AdEspresso University

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56. Kentico

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57. Strikingly

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58. LabTech

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59. DigitalMarketer

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60. Inkling

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61. IMPACT

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62. Nanigans

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63. Simply Measured

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64. Flywheel

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65. Fitness Singles

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66. MasterClass

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67. Tokyo Cheapo

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68. Salesforce

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69. Zurple

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70. Adaptiva

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71. Serena

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72. Propel Marketing

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73. Outskirts Press

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74. GKIC

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75. GrowthLab

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76. ProBlogger

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77. KlientBoost

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78. Angel Therapy and Hay House University

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79. Skilljar

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80. Jason Swenk

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81. 180fusion

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wordst

82. Linkfluencer

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83. Kashurba Web Design

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84. Fletcher Method

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85. Simply Measured

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86. LinkedSelling

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87. Datorama

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88. Sam Ovens

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89. Lurn

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90. Online Marketing Classroom

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91. More Clients More Results

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92. Pepperdata

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93. The Law Of Attraction World

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94. Coaching Soccer Tactics

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95. Midas Media

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96. Infusionsoft

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97. Membership Site Masters

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98. Social Scaling Formula

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99. StubGroup

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100. Reset Warrior

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How do your landing pages measure up?

Did you make any of the mistakes the brands above did? How do your landing pages look in comparison?

Let us know in the comments, then use what you’ve learned to create an optimized, high-converting landing page with Instapage, the designer-friendly platform.

Show Me The Top 15 Landing Pages