110 Landing Page Examples That You Can’t Afford to Miss

Last updated on by Ted Vrountas in Landing Page Examples

When it comes to developing an effective marketing strategy, many of us take cues from industry leaders, we can do the same with landing page examples.

We examine the top of their funnel to figure out how they subscribe people to their newsletter and turn prospects into leads. We look at the bottom to discover how they sign visitors up for a trial of their service, and how they convince those leads to buy.

Today though, no matter where you look — whether it’s a small-time agency or a giant like PayPal–you’ll find that all those tasks are increasingly being accomplished by a landing page platform.

These action-oriented, standalone web pages, are being used by businesses of all sizes to move people through every stage of the buyer’s journey.

Below you’ll find 100 examples of some of the best and worst post-click landing pages on the internet, complete with full critiques. Sift through them to learn what to do, and what not to do, to create a highly effective post-click landing page of your own.

(The examples below were displayed as shown at one point in time. Some examples have since changed but the critiques are still valid for the screenshots. Keep in mind, for shorter pages, we’ve shown the entire page. For longer pages, we only displayed above the fold.)

110 Post-click landing page examples

1. Casper

What they did well:

What to A/B test:

2. Merrill Edge

What they did well:

What to A/B teste:

3. Magento

What they did well:

What to A/B test:

4. Quip

What they did well:

What to A/B test:

5. Glen Park

What they did well:

What to A/B test:

6. Capella University

What they did well:

What to A/B test:

7. Guideline

What they did well:

What to A/B test:

8. Munchery

What they did well:

What to A/B test:

9. Cruise Zap

What they did well:

What to A/B test:

10. dataxu

What they did well:

What to A/B test:

11. Uber

What they did well:

What to A/B test:

12. Moz

What they did well:

What to A/B test:

13. HubSpot + Canva

What they did well:

What to A/B test:

14. Content Marketing Institute

What they did well:

What to A/B test:

15. LinkedIn

What they did well:

What to A/B test:

16. Forrester Research

What they did well:

What to A/B test:

17. Microsoft

What they did well:

What to A/B test:

18. GEICO

What they did well:

What to A/B test:

19. PayPal

What they did well:

What to A/B test:

20. Jeff Bullas

What they did well:

What to A/B test:

Show Me The Top 15 post-click landing page Styles

21. Alexa

What they did well:

What to A/B test:

22. HubSpot

What they did well:

What to A/B test:

23. Microsoft

What they did well:

What to A/B test:

24. WordStream

What they did well:

What to A/B test:

25. Sujan Patel

What they did well:

What to A/B test:

26. Hired

What they did well:

What to A/B test:

27. Birst

What this page does well:

What to A/B test:

28. Domo

What they did well:

What to A/B test:

29. Salesforce

What they did well:

What to A/B test:

30. Indeed Crowd

What they did well:

What to A/B test:

Show Me The Top 15 post-click landing page Styles

31. Upwork

What they did well:

What to A/B test:

32. IBM Marketing Cloud

What they did well:

What to A/B test:

33. HubSpot

What they did well:

What to A/B test:

34. Dreamforce

What they did well:

What to A/B test:

35. Capital One

What they did well:

What to A/B test:

36. WordStream

What they did well:

What to A/B test:

37. Marketo

What they did well:

What to A/B test:

38. Autopilot

What they did well:

What to A/B test:

39. On24

What they did well:

What to A/B test:

40. Domo

What they did well:

What to A/B test:

Show Me The Top 15 post-click landing page Styles

41. UserTesting

What they did well:

What to A/B test:

42. ACT

What they did well:

What to A/B test:

43. Villanova University

What they did well:

What to A/B test:

44. WordStream

What they did well:

What to A/B test:

45. Microsoft Power BI

What they did well:

What to A/B test:

46. Marketo

What they did well:

What to A/B test:

47. Google Cloud Platform

What they did well:

What to A/B test:

48. Shopify

What they did well:

What to A/B test:

49. Percolate

What they did well:

What to A/B test:

50. SAP

What they did well:

What to A/B test:

51. Whitman Syracuse University

What they did well:

What to A/B test:

52. Online Trading Academy

What they did well:

What to A/B test:

53. Colonial Life

What they did well:

What to A/B test:

54. Oribi

What they did well:

What to A/B test:

55. FireEye

What they did well:

What to A/B test:

56. Nutanix

What they did well:

What to A/B test:

57. MapR

What they did well:

What to A/B test:

58. TapClicks

What they did well:

What to A/B test:

59. Apttus

What they did well:

What to A/B test:

60. ThriveHive

What they did well:

What to A/B test:

61. InsideSales.com

What they did well:

What to A/B test:

62. Vantiv

What they did well:

What to A/B test:

63. Urban Airship

What they did well:

What to A/B test:

64. WalkMe

What they did well:

What to A/B test:

65. AdEspresso University

What they did well:

What to A/B test:

66. Kentico

What they did well:

What to A/B test:

67. Strikingly

What they did well:

What to A/B test:

68. LabTech

What they did well:

What to A/B test:

69. DigitalMarketer

What they did well:

What to A/B test:

70. Inkling

What they did well:

What to A/B test:

71. IMPACT

What they did well:

What to A/B test:

72. Nanigans

What they did well:

What to A/B test:

73. Simply Measured

What they did well:

What to A/B test:

74. Flywheel

What they did well:

What could be AB tested:

75. Fitness Singles

What they did well:

What to A/B test:

76. MasterClass

What they did well:

What to A/B test:

77. Tokyo Cheapo

What they did well:

What to A/B test:

78. Salesforce

What they did well:

What to A/B test:

79. Zurple

What they did well:

What could be improved:

80. Adaptiva

What they did well:

What to A/B test:

81. Serena

What they did well:

What to A/B test:

82. Propel Marketing

What they did well:

What to A/B test:

83. Outskirts Press

What they did well:

What to A/B test:

84. GKIC

What they did well:

What to A/B test:

85. GrowthLab

What they did well:

What to A/B test:

86. ProBlogger

What they did well:

What to A/B test:

87. KlientBoost

What they did well:

What to A/B test:

88. Angel Therapy and Hay House University

What they did well:

What to A/B test:

89. Skilljar

What they did well:

What to A/B test:

90. Jason Swenk

What they did well:

What to A/B test:

91. 180fusion

What they did well:

What to A/B test:

wordst

92. Linkfluencer

What they did well:

What to A/B test:

93. Kashurba Web Design

What they did well:

What to A/B test:

94. Fletcher Method

What they did well:

What to A/B test:

95. Simply Measured

What they did well:

What to A/B test:

96. LinkedSelling

What they did well:

What to A/B test:

97. Datorama

What they did well:

What to A/B test:

98. Sam Ovens

What they did well:

What to A/B test:

99. Lurn

What they did well:

What to A/B test:

100. Online Marketing Classroom

What they did well:

What to A/B test:

101. More Clients More Results

What they did well:

What to A/B test:

102. Pepperdata

What they did well:

What to A/B test:

103. The Law Of Attraction World

What they did well:

What to A/B test:

104. Coaching Soccer Tactics

What they did well:

What to A/B test:

105. Midas Media

What they did well:

What to A/B test:

106. Infusionsoft

What they did well:

What to A/B test:

107. Membership Site Masters

What they did well:

What to A/B test:

108. Social Scaling Formula

What they did well:

What to A/B test:

109. StubGroup

What they did well:

What to A/B test:

110. Reset Warrior

What to A/B test:

How do your post-click landing pages measure up?

Did you make any of the mistakes the brands above did? How do your post-click landing pages look in comparison?

Let us know in the comments, then use what you’ve learned to create an optimized, high-converting post-click landing page with Instapage, the designer-friendly platform.

Turn More Ad Clicks into Conversions

Try the world's first Post-Click Automation™ solution today. Start a trial or schedule a demo to learn more about the Enterprise plan.