110 Landing Page Examples That You Can’t Afford to Miss

Last updated on by Ted Vrountas in Landing Page Examples

When it comes to developing an effective marketing strategy, many of us take cues from industry leaders, we can do the same with landing page examples.

We examine the top of their funnel to figure out how they subscribe people to their newsletter and turn prospects into leads. We look at the bottom to discover how they sign visitors up for a trial of their service, and how they convince those leads to buy.

Today though, no matter where you look — whether it’s a small-time agency or a giant like PayPal–you’ll find that all those tasks are increasingly being accomplished by a landing page platform.

These action-oriented, standalone web pages, are being used by businesses of all sizes to move people through every stage of the buyer’s journey.

Below you’ll find 100 examples of some of the best and worst post-click landing pages on the internet, complete with full critiques. Sift through them to learn what to do, and what not to do, to create a highly effective post-click landing page of your own.

(The examples below were displayed as shown at one point in time. Some examples have since changed but the critiques are still valid for the screenshots. Keep in mind, for shorter pages, we’ve shown the entire page. For longer pages, we only displayed above the fold.)

110 Post-click landing page examples

1. Casper

show me how Instapage works ➔

What they did well:

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2. Merrill Edge

show me how Instapage works ➔

What they did well:

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3. Magento

show me how Instapage works ➔

What they did well:

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4. Quip

show me how Instapage works ➔

What they did well:

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5. Glen Park

show me how Instapage works ➔

What they did well:

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6. Capella University

show me how Instapage works ➔

What they did well:

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7. Guideline

show me how Instapage works ➔

What they did well:

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8. Munchery

show me how Instapage works ➔

What they did well:

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9. Cruise Zap

show me how Instapage works ➔

What they did well:

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10. dataxu

show me how Instapage works ➔

What they did well:

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11. Uber

show me how Instapage works ➔

What they did well:

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12. Moz

show me how Instapage works ➔

What they did well:

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13. HubSpot + Canva

show me how Instapage works ➔

What they did well:

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14. Content Marketing Institute

show me how Instapage works ➔

What they did well:

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15. LinkedIn

show me how Instapage works ➔

What they did well:

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16. Forrester Research

show me how Instapage works ➔

What they did well:

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17. Microsoft

show me how Instapage works ➔

What they did well:

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18. GEICO

show me how Instapage works ➔

What they did well:

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19. PayPal

show me how Instapage works ➔

What they did well:

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20. Jeff Bullas

show me how Instapage works ➔

What they did well:

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21. Alexa

show me how Instapage works ➔

What they did well:

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22. HubSpot

show me how Instapage works ➔

What they did well:

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23. Microsoft

show me how Instapage works ➔

What they did well:

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24. WordStream

show me how Instapage works ➔

What they did well:

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25. Sujan Patel

show me how Instapage works ➔

What they did well:

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26. Hired

show me how Instapage works ➔

What they did well:

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27. Birst

show me how Instapage works ➔

What this page does well:

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28. Domo

show me how Instapage works ➔

What they did well:

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29. Salesforce

show me how Instapage works ➔

What they did well:

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30. Indeed Crowd

show me how Instapage works ➔

What they did well:

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31. Upwork

show me how Instapage works ➔

What they did well:

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32. IBM Marketing Cloud

show me how Instapage works ➔

What they did well:

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33. HubSpot

show me how Instapage works ➔

What they did well:

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34. Dreamforce

show me how Instapage works ➔

What they did well:

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35. Capital One

show me how Instapage works ➔

What they did well:

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36. WordStream

show me how Instapage works ➔

What they did well:

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37. Marketo

show me how Instapage works ➔

What they did well:

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38. Autopilot

show me how Instapage works ➔

What they did well:

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39. On24

show me how Instapage works ➔

What they did well:

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40. Domo

show me how Instapage works ➔

What they did well:

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Show Me The Top 15 post-click landing page Styles

41. UserTesting

show me how Instapage works ➔

What they did well:

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42. ACT

show me how Instapage works ➔

What they did well:

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43. Villanova University

show me how Instapage works ➔

What they did well:

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44. WordStream

show me how Instapage works ➔

What they did well:

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45. Microsoft Power BI

show me how Instapage works ➔

What they did well:

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46. Marketo

show me how Instapage works ➔

What they did well:

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47. Google Cloud Platform

show me how Instapage works ➔

What they did well:

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48. Shopify

show me how Instapage works ➔

What they did well:

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49. Percolate

show me how Instapage works ➔

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50. SAP

show me how Instapage works ➔

What they did well:

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51. Whitman Syracuse University

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52. Online Trading Academy

show me how Instapage works ➔

What they did well:

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53. Colonial Life

show me how Instapage works ➔

What they did well:

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54. Oribi

show me how Instapage works ➔

What they did well:

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55. FireEye

show me how Instapage works ➔

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56. Nutanix

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57. MapR

show me how Instapage works ➔

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58. TapClicks

show me how Instapage works ➔

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59. Apttus

show me how Instapage works ➔

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60. ThriveHive

show me how Instapage works ➔

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61. InsideSales.com

show me how Instapage works ➔

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62. Vantiv

show me how Instapage works ➔

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63. Urban Airship

show me how Instapage works ➔

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64. WalkMe

show me how Instapage works ➔

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65. AdEspresso University

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66. Kentico

show me how Instapage works ➔

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67. Strikingly

show me how Instapage works ➔

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68. LabTech

show me how Instapage works ➔

What they did well:

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69. DigitalMarketer

show me how Instapage works ➔

What they did well:

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70. Inkling

show me how Instapage works ➔

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71. IMPACT

show me how Instapage works ➔

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72. Nanigans

show me how Instapage works ➔

What they did well:

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73. Simply Measured

show me how Instapage works ➔

What they did well:

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74. Flywheel

show me how Instapage works ➔

What they did well:

What could be AB tested:

75. Fitness Singles

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76. MasterClass

show me how Instapage works ➔

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77. Tokyo Cheapo

show me how Instapage works ➔

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78. Salesforce

show me how Instapage works ➔

What they did well:

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79. Zurple

show me how Instapage works ➔

What they did well:

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80. Adaptiva

show me how Instapage works ➔

What they did well:

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81. Serena

show me how Instapage works ➔

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82. Propel Marketing

show me how Instapage works ➔

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83. Outskirts Press

show me how Instapage works ➔

What they did well:

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84. GKIC

show me how Instapage works ➔

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85. GrowthLab

show me how Instapage works ➔

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86. ProBlogger

show me how Instapage works ➔

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87. KlientBoost

show me how Instapage works ➔

What they did well:

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88. Angel Therapy and Hay House University

show me how Instapage works ➔

What they did well:

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89. Skilljar

show me how Instapage works ➔

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90. Jason Swenk

show me how Instapage works ➔

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91. 180fusion

show me how Instapage works ➔

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wordst

92. Linkfluencer

show me how Instapage works ➔

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93. Kashurba Web Design

show me how Instapage works ➔

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94. Fletcher Method

show me how Instapage works ➔

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95. Simply Measured

show me how Instapage works ➔

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96. LinkedSelling

show me how Instapage works ➔

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97. Datorama

show me how Instapage works ➔

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98. Sam Ovens

show me how Instapage works ➔

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99. Lurn

show me how Instapage works ➔

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100. Online Marketing Classroom

show me how Instapage works ➔

What they did well:

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101. More Clients More Results

show me how Instapage works ➔

What they did well:

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102. Pepperdata

show me how Instapage works ➔

What they did well:

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103. The Law Of Attraction World

show me how Instapage works ➔

What they did well:

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104. Coaching Soccer Tactics

show me how Instapage works ➔

What they did well:

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105. Midas Media

show me how Instapage works ➔

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106. Infusionsoft

show me how Instapage works ➔

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107. Membership Site Masters

show me how Instapage works ➔

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108. Social Scaling Formula

show me how Instapage works ➔

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109. StubGroup

show me how Instapage works ➔

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110. Reset Warrior

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How do your post-click landing pages measure up?

Did you make any of the mistakes the brands above did? How do your post-click landing pages look in comparison?

Let us know in the comments, then use what you’ve learned to create an optimized, high-converting post-click landing page with Instapage, the designer-friendly platform.

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