110 Landing Page Examples That You Can’t Afford to Miss in 2022

Last updated on by Instapage in Landing Page Examples

When marketers sit down to create an effective marketing strategy, many of them take cues from industry leaders. We can do the same with landing page examples.

The action-oriented, standalone web pages are being used by businesses of all sizes to move people through every stage of the buyer’s journey. Before we delve into the 110 landing page examples, let’s first see what makes a landing page effective.

An effective landing page is a page that succeeds in converting visitors. High-converting landing pages use a combination of optimized and personalized elements, such as a benefit-driven headline, value proposition-focused copy, relevant media, social proof, and a conversion-worthy CTA offer to persuade visitors to opt-in. An ineffective landing page is a page that does the opposite.

Below you’ll find 100 examples of some of the best and worst landing pages on the internet, complete with full critiques. Sift through them to learn what to do and what not to do to create a highly effective landing page of your own.

(The examples below were displayed as shown at one point in time. Some examples have since changed but the critiques are still valid for the screenshots. Keep in mind, for shorter pages, we’ve shown the entire page. For longer pages, we only displayed above the fold.)

110 landing page examples

1. Casper

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2. Merrill Edge

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3. Magento

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4. Quip

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5. Glen Park

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6. Capella University

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7. Guideline

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8. Munchery

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9. Cruise Zap

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10. dataxu

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11. Uber

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12. Moz

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13. HubSpot + Canva

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14. Content Marketing Institute

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15. LinkedIn

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16. Forrester Research

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17. Microsoft

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18. GEICO

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19. PayPal

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20. Jeff Bullas

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21. Alexa

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22. HubSpot

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23. Microsoft

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24. WordStream

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25. Sujan Patel

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26. Hired

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27. Birst

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28. Domo

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29. Salesforce

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30. Indeed Crowd

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31. Upwork

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32. IBM Marketing Cloud

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33. HubSpot

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34. Dreamforce

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35. Capital One

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36. WordStream

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37. Marketo

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38. Autopilot

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39. On24

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40. Domo

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41. UserTesting

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42. ACT

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43. Villanova University

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44. WordStream

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45. Microsoft Power BI

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46. Marketo

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47. Google Cloud Platform

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48. Shopify

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49. Percolate

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50. SAP

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51. Whitman Syracuse University

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52. Online Trading Academy

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53. Colonial Life

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54. Oribi

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55. FireEye

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56. Nutanix

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57. MapR

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58. TapClicks

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59. Apttus

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60. ThriveHive

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61. InsideSales.com

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62. Vantiv

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63. Urban Airship

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64. WalkMe

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65. AdEspresso University

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66. Kentico

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67. Strikingly

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68. LabTech

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69. DigitalMarketer

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70. Inkling

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71. IMPACT

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72. Nanigans

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73. Simply Measured

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74. Flywheel

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75. Fitness Singles

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76. MasterClass

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77. Tokyo Cheapo

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78. Salesforce

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79. Zurple

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80. Adaptiva

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81. Serena

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82. Propel Marketing

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83. Outskirts Press

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84. GKIC

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85. GrowthLab

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86. ProBlogger

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87. KlientBoost

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88. Angel Therapy and Hay House University

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89. Skilljar

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90. Jason Swenk

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91. 180fusion

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92. Linkfluencer

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93. Kashurba Web Design

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94. Fletcher Method

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95. Simply Measured

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96. LinkedSelling

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97. Datorama

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98. Sam Ovens

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99. Lurn

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100. Online Marketing Classroom

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101. More Clients More Results

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102. Pepperdata

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103. The Law of Attraction World

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104. Coaching Soccer Tactics

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105. Midas Media

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106. Infusionsoft

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107. Membership Site Masters

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108. Social Scaling Formula

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109. StubGroup

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110. Reset Warrior

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How do your landing pages measure up?

Did you make any of the mistakes the brands above did? How do your landing pages look in comparison?

Looking to create optimized landing pages using conversion-focused templates without a developer? Try Instapage.

Book your demo today and find out more about the platform.

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