20 Instagram Post-Click Landing Page Examples That Seal the Conversion

Last updated on by Taylen Peterson in Conversion Optimization, Landing Page Examples

Instagram continues to move up the social media ladder. From a niche site for amateur photographers and a few filters to one of the top used image-sharing platforms, the advertising opportunities cannot be ignored by marketers looking to expand their audiences. And, as we continue to march toward an app-first online experience, mobile continues to outpace desktop in traffic. Mobile-first sites such as Instagram will continue to reap the benefits, meaning your ads have greater potential — and create higher ROI if you combine ads with an Instagram post-click landing page.

What is an Instagram post-click landing page?

An Instagram post-click landing page is a standalone web page that uses persuasive elements like testimonials, benefit-oriented copy, and videos to convince its visitors to convert on an offer. And, since Instagram is primarily used as an app on mobile devices, it is important to design a mobile-friendly page. Visitors land on the page after clicking a promotional link on Instagram.

Generic Instagram post-click landing page forms

Instagram offers on-site forms through its parent company, Facebook. These can work in a pinch as they automatically create a post-click landing page that uses the ad image and headline. This helps with message match and quickly deploying your campaigns, but it leaves quite a bit to be desired regarding advertising personalization and speaking to visitors as individuals.

Here’s an ad from Fuel Cycle, followed by their generic click-through page and form:

Instead, building your own personalized post-click landing pages will go a long way toward improving your conversion rate and reaching the goals you set. Instagram ads may tease your offer, but your post-click landing page seals the conversion. Let’s see how these 20 brands do at accomplishing that.

(You’ll notice below we’ve displayed the ad before the post-click landing page to show you the full sequence an Instagram user would experience.)

Keep in mind, for shorter Instagram post-click landing pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to each post-click landing page to see some of the points we discuss. Also, some of the brands listed below may be A/B testing their page with an alternate version than the one displayed below.

1. Wall Street Journal

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2. Lending Club

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3. Syracuse University

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4. Acquisio

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5. Autopilot

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6. Influitive

Influitive is running an A/B test on the ads themselves, which we at Instapage highly encourage. Since Instagram only allows advertisers to use pre-made calls-to-action that they provide, Influitive is testing whether adding a CTA that looks like a button will have an impact on ad clicks. While the color makes the image pop and attracts eyes to the CTA, it would be interesting to see whether that is enough to offset the frustration of not being able to click it.

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7. Washington State University

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8. WordStream

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9. Wealth Dynamics

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10. Flywheel

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11. Grow

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12. True Dental Discounts

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13. Bentley University

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14. OptiMonk

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15. Sovrn

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16. Southern Methodist University

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17. Future of Stocks

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18. FXCM

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19. WebinarNinja

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20. 3P Creative

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How will you design your Instagram post-click landing page?

Now that you’ve seen how these 20 brands are building Instagram post-click landing pages to engage top of the funnel visitors with a great first brand impression, go out and try for yourself. How can you find new audiences for your company with Instagram?

What will your first campaign be? Build your own personalized Instagram post-click landing page that introduces your brand with the following 35 techniques.

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