20 Instagram Landing Page Examples That Seal the Conversion

Last updated on by in Conversion Optimization, Landing Page Examples



Instagram continues to move up the social media ladder. From a niche site for amateur photographers and a few filters to one of the top used image-sharing platforms, the advertising opportunities cannot be ignored by marketers looking to expand their audiences. And, as we continue to march toward an app-first online experience, mobile continues to outpace desktop in traffic. Mobile-first sites such as Instagram will continue to reap the benefits, meaning your ads have greater potential — and create higher ROI if you combine ads with an Instagram landing page.

What is an Instagram landing page?

An Instagram landing page is a standalone web page that uses persuasive elements like testimonials, benefit-oriented copy, and videos to convince its visitors to convert on an offer. And, since Instagram is primarily used as an app on mobile devices, it is important to design a mobile-friendly page. Visitors land on the page after clicking a promotional link on Instagram.

Generic Instagram landing page forms

Instagram offers on-site forms through its parent company, Facebook. These can work in a pinch as they automatically create a landing page that uses the ad image and headline. This helps with message match and quickly deploying your campaigns, but it leaves quite a bit to be desired regarding advertising personalization and speaking to visitors as individuals.

Here’s an ad from Fuel Cycle, followed by their generic click-through page and form:

Instead, building your own personalized landing pages will go a long way toward improving your conversion rate and reaching the goals you set. Instagram ads may tease your offer, but your landing page seals the conversion. Let’s see how these 20 brands do at accomplishing that.

(You’ll notice below we’ve displayed the ad before the landing page to show you the full sequence an Instagram user would experience.)

Keep in mind, for shorter Instagram landing pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to each landing page to see some of the points we discuss. Also, some of the brands listed below may be A/B testing their page with an alternate version than the one displayed below.

1. Wall Street Journal

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2. Lending Club

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3. Syracuse University

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4. Acquisio

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5. Autopilot

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6. Influitive

Influitive is running an A/B test on the ads themselves, which we at Instapage highly encourage. Since Instagram only allows advertisers to use pre-made calls-to-action that they provide, Influitive is testing whether adding a CTA that looks like a button will have an impact on ad clicks. While the color makes the image pop and attracts eyes to the CTA, it would be interesting to see whether that is enough to offset the frustration of not being able to click it.

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7. Washington State University

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8. WordStream

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9. Wealth Dynamics

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10. Flywheel

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11. Grow

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12. True Dental Discounts

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13. Bentley University

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14. OptiMonk

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15. Sovrn

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16. Southern Methodist University

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17. Future of Stocks

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18. FXCM

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19. WebinarNinja

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20. 3P Creative

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How will you design your Instagram landing page?

Now that you’ve seen how these 20 brands are building Instagram landing pages to engage top of the funnel visitors with a great first brand impression, go out and try for yourself. How can you find new audiences for your company with Instagram?

What will your first campaign be? Build your own 100% customizable Instagram landing pages that introduce your brand, and let us know how they perform in the comments.

Show Me The Top 10 Landing Pages