What is SEM?

Why should you read this guide?

Learn what search engine marketing (SEM) is, why it’s important, and how it has changed over time.

Discover how Google Ads works and how to set up and manage campaigns within the platform.

Find out the five most common mistakes search engine marketers make so you can maximize your campaign ROI.

Explore what the future of SEM may look like as the advertising industry continues to evolve.

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What is SEM?

What exactly is search engine marketing? Discover how search engine marketing (SEM) is defined today, why it’s an effective way to promote your products and grow your business, what kinds of advertising it encompasses, and how it differs from search engine optimization

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What is Google Ads?

Learn the step by step process of how to set up optimized Google Ads search and display campaigns. Explore how to use the power of Google Analytics in conjunction with your AdWords account to increase conversions, lower your cost-per-lead, and bring in more business.

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Mistakes to Avoid with SEM

Are you making any of these five most common mistakes when running your SEM campaigns? Discover the most common mistakes that search engine marketers make when planning and executing their campaigns and how you can avoid them to maximize your campaigns’ ROI.

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The Future of SEM

Learn what factors in the coming years will become important to creating a successful search engine marketing (SEM) campaign. Our SEM expert, Patrick Holmes, shares how Smart Bidding, creating relevant post-click experiences, and AMP will shape the future of SEM.

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