Learn what search engine marketing (SEM) is, why it’s important, and how it has changed over time.
Discover how Google AdWords works and how to set up and manage campaigns within the platform.
Find out the five most common mistakes search engine marketers make so you can maximize your campaign ROI.
Explore what the future of SEM may look like as the advertising industry continues to evolve.
Learn the step by step process of how to set up optimized Google AdWords search and display campaigns. Explore how to use the power of Google Analytics in conjunction with your AdWords account to increase conversions, lower your cost-per-lead, and bring in more business.Read Chapter