How to Create a Landing Page

Chapter 6

How Can I Promote My Landing Page?

Just creating a post-click landing page doesn’t get you conversions, it’s only one-third of the conversion equation, after all. You also need to generate traffic, establish a follow-up process, and promote your page on the proper channels.

There are two general ways to promote your post-click landing page:

1. Paid Promotion

Paid promotion techniques include PPC such as Google Ads and Bing Ads. Social media ads are another effective paid promotion technique and to read more about paid promotion, go here.

2. Free Promotion

Promote your post-click landing pages via your email marketing campaigns – simply include a link within the message body or below your email signature. Guest blogging and social media posts are popular methods too, and available free of charge.

After you generate traffic and start seeing some conversions, it’s time to improve your conversion rates with A/B testing.

A/B testing allows you to create different variations of your post-click landing page, split your traffic between the two variations, and see which variation generates more conversions.

Are you ready to build your post-click landing page?

Building post-click landing pages provide you the best chance to increase your conversion rates and help you promote your offers in the most efficient way possible.

Get started building your post-click landing page with a proven post-click landing page software. More than 250,000 users trust their post-click landing pages to Instapage. Why not join them and start enjoying a better ROI from your marketing campaigns?

Choose a Chapter

Turn More Ad Clicks into Conversions

Try the world's first Post-Click Automation™ solution today. Start a trial or schedule a demo to learn more about the Enterprise plan.