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Create Higher Converting Ads by Following These 5 Ad Optimization Levels
Google Ads

Create Higher Converting Ads by Following These 5 Ad Optimization Levels

Did you know that the triangle is the strongest shape found in nature? Any added force on a triangle is evenly spread…

Give Credit: Why Ad Attribution Is Crucial for Future Success
Google Ads

Give Credit: Why Ad Attribution Is Crucial for Future Success

You know that proving ROI is the only way to get a bigger budget from managers and more revenue from clients, but…

10 Reasons Why You Should Use Google Ads
Google Ads

10 Reasons Why You Should Use Google Ads

If you’re an advertiser who wants to start capitalizing on the astronomical number of searches that take place on…

Q&A with Instapage Product Manager: The New Advertising Attribution…
Google Ads

Q&A with Instapage Product Manager: The New Advertising Attribution…

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John…

Meet the Advertising Conversion Cloud With Enterprise Analytics
Google Ads

Meet the Advertising Conversion Cloud With Enterprise Analytics

Two, among many, truths in digital marketing today are: Online ads should direct visitors to post-click landing pages.…

Organic vs. Paid Search: The Psychology of How to Make Your Advertising More…
Google Ads

Organic vs. Paid Search: The Psychology of How to Make Your Advertising More…

Consumers have always been a fickle bunch. From the crowded marketplaces of centuries past to the crowded digital landscape…

The Do’s and Don’ts of Creating the Best Landing Page Experience
Google Ads

The Do’s and Don’ts of Creating the Best Landing Page Experience

Search advertising accounted for 50% of internet advertising revenue in the first half of 2016 according to IAB Internet…

How to Make Your Ad Copy Pay Off: 5 Things to Consider With Text Ads
Google Ads

How to Make Your Ad Copy Pay Off: 5 Things to Consider With Text Ads

People often use search engines like Google to find appealing solutions when faced with specific problems. If your product…

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