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Landing Page Contact Forms: How Many Form Fields Are Enough?
Conversion Optimization

Landing Page Contact Forms: How Many Form Fields Are Enough?

A landing page contact form is one of the most important items used to convert leads, and yet so many marketers fail at…

How Explicit and Implicit Visual Cues Help Increase Conversions
Conversion Optimization

How Explicit and Implicit Visual Cues Help Increase Conversions

Evidence suggests that when it comes to attention spans, you have a better chance of keeping my 10-month old engaged on a…

How to Apply Brand Marketing Principles to Your Landing Pages
Conversion Optimization

How to Apply Brand Marketing Principles to Your Landing Pages

According to Direct Marketing News, 63% of people say that brand consistency plays a role in their spending. 34% of…

The Anatomy of Double Opt-In Forms That Increase Conversions
Conversion Optimization

The Anatomy of Double Opt-In Forms That Increase Conversions

People don’t like filling out forms. There, we said it. There’s lots of reason why people don’t like…

How Legal Landing Pages Are Helping Lawyers Turn Prospects Into Clients
Conversion Optimization

How Legal Landing Pages Are Helping Lawyers Turn Prospects Into Clients

In just three short years, things have changed in the legal industry — a lot. And those changes impact how your law…

Why Your Marketing Stack Needs Best-In-Class Software
Conversion Optimization

Why Your Marketing Stack Needs Best-In-Class Software

How much would you pay for a peek into the future? $30,000? $50,000? How about $75,000? A subscription to trend-forecasting…

Everything You Need to Know About Content Curation
Conversion Optimization

Everything You Need to Know About Content Curation

Alongside original content, content curation is a key aspect of any content marketing initiative. When done right, curation…

Emotional Marketing Examples Scientifically Proven To Sway Buyers
Conversion Optimization

Emotional Marketing Examples Scientifically Proven To Sway Buyers

Emotional marketing plays a very important role in your campaigns. Look at these people below. What emotions do they…

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