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Landing Page Differences: Paid Search vs. Marketing Automation
Conversion Optimization

Landing Page Differences: Paid Search vs. Marketing Automation

You know that when it comes to converting prospects into leads and customers online, no web page does it better than a…

Promoted Tweets: Are They Right for Your Brand?
Conversion Optimization

Promoted Tweets: Are They Right for Your Brand?

With over 300 million active users, Twitter can be a great advertising tool for brands. In addition to the standard…

8 Places to Include Your Landing Page Link on Your Website
Conversion Optimization

8 Places to Include Your Landing Page Link on Your Website

Have you ever found yourself wondering what is more effective: creating a landing page to promote your offer, or doing all…

What Makes a Great YouTube Landing Page?
Conversion Optimization

What Makes a Great YouTube Landing Page?

You’ve probably heard from a million marketers that, today, everybody’s obsessed with video content. But do you…

8 Ways Marketo Uses Landing Pages to Drive Leads and Sales
Conversion Optimization

8 Ways Marketo Uses Landing Pages to Drive Leads and Sales

Founded in 2006, Marketo and its powerful marketing automation software began helping marketers all over the world…

12 Education Landing Pages That Drive Maximum Enrollment
Conversion Optimization

12 Education Landing Pages That Drive Maximum Enrollment

As a marketer in the education industry, you need to reach prospective students on the correct channel. In this context,…

3 Reasons Why You Should Publish Landing Pages to a CMS
Conversion Optimization

3 Reasons Why You Should Publish Landing Pages to a CMS

If you’ve created any post-click landing pages with a platform like Instapage and you also happen to use a content…

6 Optimizely Landing Pages to Model Your Next Page After
Conversion Optimization

6 Optimizely Landing Pages to Model Your Next Page After

When you navigate to a website, (through an organic listing, a PPC ad, or even from a shared link on social media) if you…

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