Facebook Ecommerce Ads: Detailing the 3-Part Funnel Strategy (Examples)
By 2021, it’s expected the ecommerce industry will produce nearly 5 trillion in sales. Among the channels used to…
The Most Impactful Ecommerce Trends Digital Advertisers Must Review
With the help of 2.14 billion consumers, the ecommerce industry is expected to generate $4.88 trillion in the year 2021: In…
7 Ecommerce Advertising Techniques For 2023 (Examples)
In the US, consumers already prefer buying online than in a brick and mortar store. Over half of shoppers say they’d…
What to Review & Fix to Achieve the Best Facebook Ad Frequency
When your Facebook campaign isn’t performing to standards, it’s easy to look at metrics like CPC, reach, and…
How to Use Consumers’ Purchase Intent to Generate Sales
Every advertiser knows that campaign success hinges on knowing your audience well. Things like their age, gender, marital…
The Key Difference Between Omnichannel Personalization & Multichannel…
Today, simply recognizing your customer is no longer enough. You need to know them, wherever they are, whenever they are in…
Doing Personalization in Retail Correctly: Best Practices & Examples from…
According to research from Epsilon, 90% of consumers find personalized experiences appealing, and 80% say they’re…
How Much Personalization Is Still Possible in the Post-GDPR Era?
“Did the GDPR kill personalization?” Susan Lahey asked in a blog post for Zendesk. And she wasn’t the…