8 Ways Post-Click Automation Makes Running Client Campaigns Easier for…
Post-click automation (PCA) is a new service that allows advertisers to personalize the ad campaign, end to end, and scale…
Scaling Post-Click Experiences: The 3 Biggest Reasons Why Most Advertisers…
Personalization is the present and the future of digital advertising. Nearly all statistics point to this fact. Still,…
The 5 Team Members Who Must Be On Your Advertising Conversions Team
What does every successful ad campaign have in common? It’s not witty ad copy, a unique offer, or design worthy of an…
8 Personalization Myths You Need to Stop Believing Today
Since its launch in 2015, AMP has grown to power billions of web pages from tens of millions of domains across all…
7 Reasons Why LinkedIn Lead Gen Forms are Not Great for Personalized…
If there’s one goal most companies share it’s lead generation. Without a steady stream of potential customers,…
Facebook Advertising Benchmarks for Your Industry
The number of Facebook advertisers continues to grow each day, now totaling more than 7 million. With the platform’s…
The 3 Biggest Problems with Advertising Attribution & How Personalization…
When evaluating your marketing channels, it stands to reason that the more data you have, the more successful you’ll…
Google Ads Industry Benchmarks Data You Must See
BenchmarkBench Each month, on average, 1,300 people worldwide ask Google, “What is a good CTR?” Beyond CTR,…